PR Executive

Job Description

Barchester's marketing team has an exciting opportunity looking for a proactive and creative PR Executive to join the Brand Team. Working closely with the PR Manager, you'll play a key role in strengthening our reputation within local communities and supporting our care homes to drive commercial success.

You'll be at the heart of our positive storytelling creating compelling PR content, supporting homes with media opportunities, and ensuring our brand shines across every channel. With strong communication skills, a keen eye for detail, and a passion for great customer service, you'll help us celebrate what makes Barchester exceptional.

NEED TO DO:

Develop and deliver PR stories that highlight the quality of our care services

Create self-serve PR tools and guidance to help homes generate positive local coverage

Manage media enquiries and coordinate filming opportunities

Celebrate and amplify great press coverage across the business

Maintain and optimise intranet content to support an intuitive user experience

Promote care ratings, awards, business successes, brand initiatives, and our Charitable Foundation

Leverage content that showcases what we want to be known for including our care services, Care & Life Enrichment framework, dining experience, and life enrichment

Support PR activity for homes under construction or refurbishment

Work with internal stakeholders to share content across multiple channels

Collate and distribute daily press cuttings to key stakeholders

Track and report on weekly and monthly coverage

Maintain monthly trackers to keep Operations informed

Analyse trends to identify successes and areas needing additional focus

NEED TO HAVE:

Strong written and verbal communication skills

High attention to detail

A customer-focused mindset

Ability to work at pace and manage multiple priorities

A passion for storytelling and brand reputation

REWARDS PACKAGE:
Access to a range of retail and leisure discounts
Access to a range of wellbeing support and Best Doctors Service
Opportunity to develop within a hugely supportive team

Barchester have proudly been awarded a two-star outstanding rating by Best Companies, ranked 11th in the top 20 Best Health & Social Care Companies to work for and 14th in the Top 25 Best Big Companies to Work For in the UK.

If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.