Marketing Manager - UK Metals Expo

We are seeking a Marketing Manager to join our UK Metals Expo event team within our Manufacturing Portfolio to drive impactful marketing initiatives to support this industry-leading event.

This role is full-time, hybrid and based in Twickenham 3 days per week with the flexibility to work from home 2 days per week.

The ideal candidate:

• Proven experience in marketing, ideally in events or a similar industry.

• Expertise in both digital and traditional marketing channels.

• Strong copywriting, content development, and project management skills.

• Experience with CRM, marketing automation, and analytics platforms (such as HubSpot, Google Analytics, etc.).

• Excellent communication skills and experience with stakeholder, people and budget management

• Ability to work in a fast-paced, results-oriented environment.

Preferred, not essential:

• Experience and knowledge of the metals, manufacturing, and/or engineering industries

• Enjoys networking and being sociable

• Enjoys travelling

Role Responsibilities:

Marketing Strategy & Campaign Development:

• Develop and execute comprehensive marketing strategies for UK Metals Expo.

• Manage the full marketing lifecycle, from concept to execution, including audience targeting, content creation, and post-campaign analysis.

• Collaborate with event stakeholders, including sales teams and sponsors, to ensure alignment on goals and messaging.

Digital Marketing:

• Lead the development and optimisation of digital campaigns (including email marketing, social media, SEO/SEM, and PPC) to drive event awareness, registrations, and engagement.

• Oversee the management of event websites, ensuring they are regularly updated and optimised for SEO, user experience, and lead generation.

Content Creation & Management:

• Develop compelling and engaging content tailored to the event's target audience, including promotional materials, press releases, blogs, and case studies.

• Collaborate with external agencies and freelancers as needed to produce high-quality creative content.

Data-Driven Decision Making:

• Track and analyse marketing campaign performance using metrics and KPIs to measure effectiveness and identify areas for improvement.

• Utilise CRM systems and marketing automation tools to segment, nurture, and engage audiences effectively.

Stakeholder Management:

• Build and maintain strong relationships with key internal and external stakeholders, including exhibitors, partners, media, and industry associations.

• Work closely with the events team to ensure consistent brand messaging and a seamless marketing experience.

Budget Management:

• Manage the marketing budget, ensuring that spend is aligned with strategic priorities and delivers a strong return on investment.

Team Support:

• Provide practical support to junior team members, including Marketing Executives, Assistants and Interns, by modelling good practice and helping them coordinate tasks, progress campaigns, maintain community connections and deliver successful events.

Who are we?

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025" list!

Benefits:

🎂 Birthday Day off

🏡 Flexible working as well as hybrid working

👶 Enhanced family pay (maternity & paternity)

🚲 Cycle to work scheme

🚂 Interest free travel loans

📚 Free online academy to focus on professional development and upskilling

🧠 Specialist external performance coach services available to all employees

🤝 Employee assistance programme

👩‍⚕️ 24/7 access to our virtual GP service

🏆 Long service awards

💰 Pension as well as offering salary sacrifice

👪 Life cover

🔒 Group income protection

🍾 Fully stocked beer & wine fridge in the office

🎉 Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.