KAYALI Sales Director (UK/EU)
- Own and deliver annual retail sales plans, including targets for core products and new launches, ensuring alignment with overall brand goals.
- Develop and implement strategic initiatives that support global and regional priorities, driving sustainable and profitable growth.
- Build and lead business growth strategies across markets and key retailers, underpinned by strong commercial and financial modelling to drive sustainable, profitable growth.
- Increase brand rank and market share across key retail accounts through integrated education, field strategy, and marketing collaboration.
- Partner with internal teams to tailor region-specific strategies that address local market dynamics and consumer behavior.
- Set by-door sales targets and create tactical plans to support performance, leveraging data and insights to prioritize opportunities.
- Identify and pursue new distribution channels to expand market reach and reinforce brand positioning.
- Act as the senior liaison for all retail partners, fostering strong, collaborative relationships and ensuring mutual business success.
- Manage customer terms to maximize ROI.
- Lead joint business planning sessions with retailers to align forecasts, promotional calendars, and inventory strategies.
- Negotiate commercial terms, exclusives, and marketing support to maximize visibility and sales potential.
- Lead and develop high-performing Account Management, Education, and Field Sales teams to deliver on KPIs and elevate brand presence.
- Build succession and talent pipelines for key roles, accelerate high-potential.
- Design and maintain effective call cycles and door visit strategies that prioritize high-impact locations and growth opportunities.
- Establish clear KPIs and hold teams accountable for sales targets, forecasting accuracy, and execution standards.
- Create a high-performance, feedback-rich culture with clear standards.
- Work closely with Marketing to develop and execute go-to-market strategies for product launches and promotional campaigns.
- Collaborate with Supply Chain and Finance to ensure accurate forecasting, demand planning, and profitability across accounts.
- Partner with Visual Merchandising to enhance in-store presence and ensure consistent execution of brand visuals.
- Monitor sell-out performance across accounts, identifying opportunities to close gaps and accelerate growth.
- Provide regular business reporting, sales analysis, and actionable insights to executive leadership.
- Stay informed on industry trends, competitor activity, and evolving retail dynamics to inform strategy and decision-making.
- Analyze post-event and promotional performance to understand what works, improve future campaigns, and ensure every initiative drives real growth and ROI.
- Own full P&L for UK & EU retail business, driving revenue, margin, and profitability across accounts while monitoring performance and making strategic decisions to accelerate growth.
- 15+ years of sales leadership experience in beauty, cosmetics, or consumer goods, with a focus on account management, education, and field team leadership.
- Minimum of 4 years at Director level or above, leading multi-market or regional retail organizations.
- Demonstrated experience managing Education and Field Sales teams, including performance management, capability building, and KPI ownership.
- Proven experience across European retail markets, with a strong track record of driving revenue growth and market share through deep understanding of retailer structures and consumer behaviour.
- Experience scaling retail businesses, teams, or market footprints, including building processes and infrastructure to support growth.
- Established relationships with key retailers; Sephora experience strongly preferred.
- Strong commercial and analytical capability and business acumen, with experience in forecasting and retail performance analysis.
- Excellent communication, negotiation, and presentation abilities.
- Ability to travel up to 50%, including overnight travel as required.
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