Digital Marketing Executive

Are you passionate about all things digital and love getting hands-on with the latest tools and trends?

Do you thrive on creating content that stops the scroll and want to make a real impact in a global brand?

Are you curious about what motivates online audiences and excited to help grow digital communities?

If yes, we’d love to hear from you!

WSET is the global leader in drinks education, setting the international standard for qualifications in wine, spirits, sake and beer.

Since 1969, WSET has awarded qualifications to over 1.5 million candidates worldwide.

We are a global organisation and are proud to have people from all over the world working for us. We have people in Australia, Canada, Chinese Mainland, Hong Kong, Singapore and the USA as well as the UK.

This is an opportunity for a creative, insights-driven digital marketeer to join our vibrant, supportive and ambitious global marketing team.

You’ll play a key role in delivering our organic social media, content and email activity, helping connect WSET with digital audiences around the world.

What you’ll do

• Drive our social media presence – with a primary focus on LinkedIn, Instagram, YouTube and Facebook, and a secondary focus on TikTok. You’ll help monitor emerging platforms like Reddit too, always ready to spot the next big thing.

• Spot and share trends – you’re always in tune with what’s happening online and know how to create content (static and video, especially short-form vertical like Reels and Shorts) that grabs attention and gets people talking.

• Collaborate and connect – work closely with the Digital Marketing Manager to make sure our organic and paid media work hand in hand, similarly with our Communications Manager to help bring influencer campaigns to life.

• Grow our community – respond to questions, nurture conversations and help our audience feel part of something special.

• Deliver email marketing – plan, build and write campaigns for our global and beer-specific audiences using DotDigital, always looking for ways to grow our lists through creative lead gen campaigns.

• Help with CRM integration – support our email activity so it works seamlessly with Microsoft Dynamics, help us get the most from our data and take us to the next level.

• Keep our website up to date – upload and edit pages in our CMS (we use Umbraco ), apply SEO and ensure copy, imagery and links are accurate and accessible.

• Contribute to our content strategy – commission and manage external writers, journalists and third-party content creators (including influencers) to deliver SEO, SEM and GEO-rich content for blogs, websites and social channels that supports our marketing goals.

• Measure what matters – use analytics to track performance, report on results and suggest improvements.

• Embrace innovation – bring fresh ideas, experiment with Generative AI and help us stay ahead of the curve.

• Pitch in and support – whether it’s managing inboxes, helping at events or supporting lead gen, you’re always ready to get stuck in.

What you’ll bring

• A good working knowledge of analytics tools (GA4), email marketing platforms (DotDigital is the platform we use), Generative AI platforms (we use Microsoft Copilot) and CRM platforms (Microsoft Dynamics preferred).

• Experience in a similar digital marketing role, with a passion for social media, content and email.

• Familiarity with content management systems and confidence making day-to-day updates in a CMS (Umbraco experience a plus)

• Exceptional written English and a flair for creating engaging copy and visuals.

• A deep understanding of the social media landscape.

• Experience with SEO, SEM and GEO, and a keen eye for what makes content perform.

• Ability to use design tools (like Canva, Figma or Adobe Creative Cloud) and a willingness to experiment with new tech.

• A collaborative, can-do attitude and a love of learning and sharing ideas.

• High attention to detail, strong organisational skills and the ability to juggle multiple projects.

• Bonus points for knowledge or experience in the drinks industry, not-for -profit or education.

UK Benefits

Annual Leave - 27 days pa + public holidays, increases with service; ability to buy/sell 5 days

Pension (Generous options available after three months)

Health insurance (after three months):

Vitality scheme - post probation - Access to virtual GP appointments, Rewards include Caffe Nero drinks, Cinema Tickets, Apple Watch, Cash Back on Waitrose shopping, 75% off at Champneys, 6 month subscription with HeadSpace, Discounted Weight Watchers membership and gyms, Smoking Cessation day worth £300 and half price health screens

Eye voucher scheme

Food and drink in the office

Nespresso coffee makers and a range of other drinks, fruit, cereals, soups

Season ticket & gym membership loan scheme

Group income protection scheme

EAP

24/7 confidential help and support from trained counsellors and advisors

Death in service

4x annual salary paid to nominees with associated bereavement support for family

Enhanced family friendly leave and pay

Celebration vouchers

Cycle2Work scheme

Discretionary bonus

Development - WSET's in-house training and qualifications in Wines, Spirits, Sake and Beer as well as other professional development opportunities

DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned, at any time.