Assistant Store Manager

Astrid & Miyu
London

The A&M Mission: We’re more than just a jewellery brand, we’re on a mission to revolutionise the jewellery experience.

Our Values & Culture: At A&M, our values aren’t just words - they’re the heartbeat of how we show up, every single day.

Grow Together. Celebrate Each Other. Break All Boundaries.

We're a company fuelled by growth, recognition, and pushing beyond the expected. We move fast, think big, and believe that progress is a shared journey. We champion one another’s wins and show up with support when it counts - because when one of us grows, we all do. If you’re inspired by collaboration, driven by curiosity, and energised by celebrating others, you’ll thrive here at A&M.

Location: House of Astrid & Miyu Global Flagship, Carnaby Street, London.

Salary & Benefits: £35,000 + commission. See more on our benefits here .

Our Commitment: Sustainability starts with us. From community work, caring for our suppliers and educating and supporting our team. See our commitments here .

The Assistant Store Manager Mission:
You will deliver the most memorable and engaging in-store experience, bringing Experiential Retail to life. Championing our core values, you will play an integral part of the continued growth and expansion of the brand, whilst partnering with your Store Manager to lead and develop your team, with growth always at the forefront.

How you'll drive success:
  • Inspire and empower your team to truly Host from the Heart - guiding them to radiate warmth, be fully present, take ownership of every interaction and bring intention to the smallest moments. You'll create a space where every individual and customer feels genuinely seen, valued and cared for

  • You will support and coach your team to truly flourish and grow in their roles by adopting a reverse leadership approach in order to cultivate high-performing and truly engaged teams

  • You’re a clear and confident communicator and comfortable with delivering feedback on the shop floor, observing & delivering in the moment

  • You’ll lead the way in ensuring strong numbers are achieved through inventory management, VM, store layouts and experiential retail

  • Ensure efficient and effective operational processes in your store to enhance productivity and customer satisfaction

  • You’ll commit to continuously optimising your social and environmental impact from both large to small decisions, staying committed within your role to together growing a sustainable business

  • You’ll build brand loyalty by promoting our CRM scheme, hosting events, and engaging with your local community in this exciting new market for us

What you'll need to thrive:
  • A values champion and brand ambassador our values resonate deeply with you

  • This role is ideal for anyone with experience as an Assistant Store Manager

  • You have the ability to develop and mentor a high-performing team to create an environment fostered by learning, growth and development

  • Strong communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams and stakeholders at all levels

  • You're always looking for a better way to do things and are naturally curious in everything you do and every conversation you have

The Interview Process and Candidate Experience

  1. Life Story & Values - a 30 min video call with our Talent Team for us to get know each other better, asking questions inspired by our three core values

  2. Experience Task - you'll present an Experience Task of the store you're applying to and share this with your Area Manager and Store Manager in person

  3. In-Store Experience Interview - a chance for you to experience life as an Assistant Store Manager in an A&M store with our Head of Retail

Feedback: We’re committed to creating the best candidate experience we can for you. You’ll receive feedback over the phone or email at every stage in the process once you’ve had an interview so that we can set you up for success and help fuel your growth.

Posted 2026-02-28

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