Internal Communications Manager WCC622502

Job Details:

Salary range: £56,436 - £59,574 pro-rata, per annum (actual salary £45,149 - £47,659 per annum). Salary negotiable depending upon experience.
Work location: Westminster City Hall, 64 Victoria Street, Westminster, SW1E 6QP
Hours per week: 28.80
Contract type: Permanent
Closing date: 3 November 2025
Interview date: Week commencing 10 November 2025

About Us:

THE EXTRAORDINARY STORY OF DAPHNE’S INSIGHT

Corporate Services in Westminster City Council is a world of extraordinary stories, where passionate and expert professionals go above and beyond for their colleagues every day. Daphne, our champion for people with learning difficulties, is a real beacon. She doesn’t just advocate for colleagues with these difficulties, she teaches managers how to identify and understand the conditions and support their teams at work. Daphne has an innate ability to see the human behind every situation, helping them capitalise on strengths and overcome challenges to be their very best. With her empathy and expertise, she’s a natural. But then, a lifetime of managing her own dyslexia and dyspraxia brings with it unique insight. Our people – and ultimately residents – benefit every day.

Please view the extraordinary story of Daphne’s Insight .

The Role:

As an Internal Communications Manager, you too can make a powerful contribution. Working closely with the Head of Internal Communications, you’ll be key to keeping Council staff engaged.

To achieve this, you’ll lead the development and management of audience-driven, evidence-based campaigns. These will be based on the government’s Objectives, Audience, Strategy, Implementation and Scoring model (OASIS) and in support of their priorities, from planning right through to ongoing evaluation.

You will be responsible for day-to-day running of our internal communication channels and events. Through that, you will keep staff informed, engaged and connected. You’ll promote the Westminster Way, which is our commitment to cultural change and help to embed equity, diversity and inclusion into everything we do. You’ll be comfortable responding to sensitive issues too.

For each campaign, you’ll develop key messages and narratives, based on the Council’s corporate strategy. You’ll be hands-on with creative development – including writing copy, overseeing video and photo shoots. To do this, you’ll work with the Creative Studio and external agencies. Always, it’ll be imperative to ensure that content is delivered on time, to a high standard, and in step with our brand identity. All campaigns will be effective, measurable and have transparent outcomes.

Insight and evaluation will be key. You’ll understand and report on audience perception and behaviours, working out the best way to reach out and make an impression. You’ll evaluate campaign effectiveness against SMART objectives, review lessons learnt and compare with industry best practice – all so that our next campaign is better.

Teamwork will be a huge part of your role. You’ll support the Head of Internal Communications in building and shaping the team for efficient, effective delivery. You’ll work with Communications Business Partners to ensure activity aligns with the communications workplan, and take ownership of timely, accurate updates to campaign planning tools like the Grid and Internal Communications planning tools. We’d also like you to be enthusiastic about inspiring the team – through training, coaching, and visible leadership. Two senior internal communication managers will directly report to you.

We’re a small, high-achieving team. Join us and you’ll play an important role in helping staff to achieve the best results for our communities.

Please refer to the for more information.

About You:

To be a good fit, you’ll bring a wealth of experience in marketing and communications. You’ve line managed, budgeted, developed strategies, and delivered campaigns. This will have involved overseeing design, digital, and print projects. You stay on top of meeting service requirements and ensuring the best outcomes. Plus, you’ve managed internal communications through a time of organisational change or when sensitive issues needed to be handled.

You’re able to segment and understand audience behaviour, taking this insight to lead and develop messaging and creative content. You execute campaigns that target multiple internal audiences across internal platforms and networks. As well as this, you’re able to set realistic key performance indicators (KPIs), measure impact with analytical tools, and adapt campaigns based on feedback. You’re also adept at managing risks – reporting and finding ways to mitigate them. You’re experienced at working in a political environment. This has given you an understanding for how to respond to different, cross-organisational perspectives. Also, you’re familiar with the unique issues facing local government, and the legal, financial and political context of our work.

Our work environment can get busy. So, you’ll need to be able to be flexible, good at juggling responsibilities, and clear about your priorities.

You have excellent interpersonal and relationship-building skills, and can communicate clearly and accurately to a variety of stakeholders, including senior executives. This will be matched with excellent writing skills and a sharp eye for detail. You’re a strong leader, with a knack for motivating, informing and helping people reach their potential. Modelling our Council values, including our commitment to equality and diversity, will come easily to you.

A degree or qualification related to marketing and/or communication would be a benefit – however, this is not essential, we’re most interested in your relevant experience.

Westminster City Council is committed to supporting Care Leavers into the workplace. Care Leavers seeking their first job and who wish to be considered under our scheme, will automatically be invited to interview should they meet the essential criteria for the role.

The Council is committed to achieving diverse shortlists to support our desire to increase the number of staff from underrepresented groups in our workforce. We especially encourage applications from a Global Majority (GM), people who are Black, Asian, Brown, dual-heritage, indigenous to the global south, and or have been racialised as 'ethnic minorities' (formally known as B.A.M.E , Black, Asian and multiple ethnic) background and, while the role is open to all applicants, we will utilise the positive action provisions of the Equality Act 2010 to appoint a candidate from a global majority background where there is a choice between two candidates of equal merit. If you are from a Global Majority background you can self-declare this to the hiring manager as part of our positive action commitments.

We reserve the right to extend or close this vacancy early without warning subject to the volume of suitable applicants.

What We Offer:

Westminster is an amazing place. We are home to more than 200,000 residents from all backgrounds, over 50,000 vibrant and vital businesses and three-quarters-of-a-million people work in Westminster. Westminster City Council’s strategy is to work towards a Fairer Westminster. A Fairer Westminster is one in which our communities are at the heart of our decision-making and help to determine the city’s future. By working directly with our communities and other partners, we can build a more inclusive city that celebrates our diverse communities, and where residents, workers and visitors from all backgrounds will feel welcome and safe.

At Westminster City Council, we pride ourselves on being an inclusive workplace and employer of choice. We encourage and welcome applications from people from all backgrounds and aim to have a workforce that, at all levels, represents the communities we serve. We champion equality, diversity, inclusion and wellbeing and aim to create a workplace where everyone feels valued, has a sense of belonging and is empowered to be their best, that is the Westminster Way. To find out more about how we do this visit

As a forward-thinking Council we appreciate that people work in different ways, therefore our staff benefit from working a range of flexible working patterns as well as Agile working.

The Council is a Disability Confident Employer. If you have declared a disability in your application, we guarantee an interview if you meet the essential criteria of the job. If you are invited for interview, you will be asked if you need any reasonable adjustments in order to attend, and we will make these wherever possible.