Marketing Coordinator

The role of the EMEA Marketing Coordinator is to support the EMEA Marketing Team with the franchise, wholesale, retail and outlet businesses within the EMEA zone with specific focus on marketing and events.

The role involves coordinating projects and events, supporting marketing initiatives that are key to achieving and sustaining the company’s brand and commercial objectives.

The overall objective of the Marketing Coordinator is to ensure that the global marketing and events strategy is rolled out across the EMEA franchise, wholesale, retail and outlet businesses, taking into consideration different market needs, requirements and goals.

Key Responsibilities and Duties

Marketing:

• Assist in the development and execution of regional marketing strategies in alignment with global objectives, and amplify global marketing campaigns at the regional level
• Manage the distribution of marketing assets and tools (e.g., collection images, press releases, product imagery) across franchise, wholesale, and department stores, ensuring brand consistency
• Ensure all marketing materials adhere to Jimmy Choo’s visual identity and tone of voice guidelines in stores and online (franchises & wholesale)
• Support the marketing team with outlet-specific requests such as social media posts, newsletters, shopping edits, and gift guides to ensure brand alignment
• Research and report on new developments, trends, and technologies within the luxury fashion industry
• Maintain consistent communication with relevant Jimmy Choo teams in London and Milan to ensure alignment and information flow
• Maintain and update internal marketing calendars, timelines, and status reports
• Assist in the preparation of presentations, newsletters and reports for internal and external partners

Events:

• Coordinate and oversee event planning and execution in alignment with the global marketing strategy, brand standards, and objectives across franchise, wholesale, outlet, and retail channels
• Liaise with suppliers and third-party vendors to ensure seamless event execution and high-quality deliverables
• Support the marketing team in the production and execution of in-store animations and regional events
• Create detailed post-event reports
• Track and analyse the performance of regional marketing initiatives, providing insights and recommendations for improvement

PR & Influencer Management (particular for franchise markets):

• Support the execution of influencer partnerships, ensuring they align with brand objectives and regional marketing strategies
• Execute Press Orders in collaboration with PR and Franchise partners
• Coordinate product seeding for influencers and key opinion leaders, ensuring timely delivery and brand-aligned messaging
• Assist in PR team with press activities when needed, including coordinating press requests and managing media outreach

Admin:

• Complete creative briefs for tailored tools and assets to support the EMEA Marketing team
• Assist in setting up email artwork, coordinating paid social media campaigns, and liaising with development teams to ensure timely execution
• Compile competitor reviews and best practice reports from the luxury fashion industry to inform strategic decisions
• Maintain and update the EMEA marketing invoice log; process invoices and manage the marketing budget tracker
• Research and evaluate new suppliers to support marketing initiatives and events
• Attend events as required, providing on-site support and coordination
• Maintain up-to-date contact lists and store details for Directly Operated Stores (DOS), Outlet, Franchise, and Wholesale partners.
• Provide general administrative support to the marketing team, ensuring smooth day-to-day operations.

Profile:

• A minimum of 2 years' experience in a similar role
• Bachelor's or Master’s degree level education in Marketing, Business or a similar field
• Demonstrable experience in a similar capacity within the luxury fashion sector
• Marketing experience in a fast-paced environment
• Proven experience assisting with the planning and execution of high-level events
• Proficiency with Excel
• Strong numeracy skills
• Excellent attention to detail, administration skills and accuracy
• Good understanding of luxury, branding and fashion
• Ability to understand and work with different cultures and markets
• Ability to work in a fast-paced environment, being flexible in approach to meet the requirements of the business
• Very strong organisational skills with the ability to multi-task and prioritise
• Confident team player, ability to build relationships and collaborate with external vendors, partners and stores
• Excellent attention to detail and accuracy
• Fluent English, spoken and written
• Willingness to travel if required
• Strong communication skills, pleasant and accommodating disposition
• Highly organised with an ability to multitask
• Team player with the ability to work on own initiative when required
• Innovative and proactive, with a “can-do” and flexible approach
• Committed with a passion for the role they play in their capacity
• Flexibility, enthusiasm, and the ability to cope well under pressure
• Additional languages would be an advantage

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.