Social Media & Press Assistant

De La Vali has a junior-level opening for a creative, organised Social Media & Press Assistant with a passion for fashion and social media to support the day-to-day execution of the brand’s digital and communications strategy across social media, email marketing and press outreach, including collaborating with the wider team to enhance brand visibility, strengthen audience engagement and support seasonal campaigns.

Key Responsibilities

Social Media & Content Support

• Assist in building and maintaining a content calendar for Instagram, aligned with new season launches and brand campaigns.
• Post daily across Instagram feeds and stories, ensuring content is on-brand and engaging.
• Develop creative, fashion-focused content tailored to each platform, including Instagram, TikTok, and Pinterest.
• Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner.

Email Marketing:

• Assist in designing and writing campaign emails using Klaviyo.
• Support the planning and execution of email marketing campaigns, including new collection launches, promotions, and editorial content.
• Contribute creative ideas for newsletters and promotional emails that align with the brand tone, seasonal calendar and marketing objectives.

Press & Influencer Support:

• Support with seasonal press outreach and sample send-outs.
• Manage and maintain the seasonal press drive (Dropbox), ensuring all brand assets are up to date and easily accessible.
• Reach out to both short-lead and long-lead press contacts to seasonal assets.
• Research and maintain a press and Key Opinion Leader (KOL) contact list.
• Assist with developing and managing a gifting programme.

Profile:

• Strong understanding of Instagram, TikTok, Pinterest and email marketing platforms.
• Good visual eye and knowledge of social trends.
• Excellent written communication skills and attention to detail.
• Highly organised with a proactive, can-do attitude.
• Ability to work well both independently and collaboratively in a small team environment.
• Experience with Klaviyo is a plus.

Benefits:

• Generous seasonal staff allowance
• Staff discount on all collections
• 20 days holiday per annum
• Hybrid working arrangements
• Opportunity to develop within a growing and creative womenswear brand
• Collaborative and supportive studio environment

Application

Apply with a CV and a cover letter outlining your suitability and interest.