Franchise Marketing Manager

Townhouse was created with a single goal: to disrupt and reinvent the global nail salon industry. We are the fastest-growing beauty brand in the UK and are driven by a passionate and dynamic team to achieve our mission. We’ve brought together world-class talent from across industries, and as we expand globally at pace, we need brilliant people (like you!) to help bring the Townhouse brand to life across the world.

ABOUT THE ROLE

We’re looking for a Franchise Marketing Manager to lead the marketing launch of new salons and act as the primary day-to-day marketing partner for our franchise partners. You’ll ensure every Townhouse opening across the UK and internationally delivers a premium, consistent brand experience.

This is a hands-on role suited to someone with strong franchise experience who thrives in a fast-paced, creative environment. You’ll help shape our franchise marketing function as we continue global expansion. Based at our London Central Support Centre, this role is ideal for a confident communicator who enjoys collaborating cross-functionally and loves seeing their work drive real commercial impact.

KEY RESPONSIBILITIES

• Develop and execute marketing strategies for new salon openings across the UK and internationally.
• Lead the full launch process from pre-launch planning to sustained post-launch support.
• Support franchise partners with tailored local marketing plans and guidance.
• Manage and track opening budgets to ensure effective and brand-aligned spend.
• Create and refine franchise marketing playbooks, toolkits, and processes.
• Act as the primary marketing contact for franchise partners, offering consistent communication and support.
• Lead regular training sessions, check-ins, and update calls with partners.
• Ensure brand consistency and compliance across all franchise marketing activity.
• Track and report on launch performance and marketing effectiveness.
• Use data and insights to refine launch strategies and strengthen franchise marketing frameworks.

ABOUT YOU

• Experienced marketing professional within consumer, lifestyle, fashion, beauty, hospitality, or other premium multi-site brands.
• Proven experience within franchise organisations and supporting multiple site or store openings.
• Highly organised, proactive, and confident managing multiple stakeholders.
• Comfortable working collaboratively in a fast-moving, entrepreneurial environment.
• Strong communicator with excellent attention to detail.
• Experience in high-growth, founder-led businesses is an advantage.
• Warm, collaborative and personable.

LOCATION

This is a full-time, permanent role based at our Support Centre in Central London, and we offer a hybrid working model, aligned with role requirements.

EMPLOYEE BENEFITS

Private healthcare and wellness support – Enjoy access to private healthcare including phone/video GP appointments and treatment in private hospitals where NHS wait times are high.

Shopping discounts – Save money with a wide range of discounts on top brands.

Birthday treat – Celebrate your birthday with a treat on us!

Social budget – Regular team socials and monthly treats, agreed with your manager – from office lunches to after-work drinks.

Holiday on us – Gain an extra day of paid annual leave for every full year you’re with us, up to 4 extra days.

Employee discount – Heavily discounted treatments for when you need a little pampering.

Emergency cash advance – Interest-free advance of up to £50 per worked day in the month to help cover short-term needs.

Refer a friend scheme – Receive a reward when someone you refer is successfully hired.

EQUAL OPPORTUNITIES

We’re proud to be an inclusive employer. We welcome applications from all backgrounds and are committed to creating a diverse, supportive, and empowering workplace.