Acquisition Bonus & Reward Manager

About Us

At FDJ UNITED, we don't just follow the game, we reinvent it.

FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.

We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field.

Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?

The Role:

The Bonus and Reward Manager will deliver on new customer incentive programmes across FDJ UNITED's global footprint. The individual will be responsible for the lifecycle management of the reward mix, incorporating behavioural, interest, advocacy and product drivers.

Reward programmes are a vital factor in incentivising the ‘right' customer for FDJ UNITED, the role will incorporate this ethos into narratives that commands attention, builds excitement and truly brings the brand to life across key visitor touchpoints.

The ideal candidate will have successfully managed a portfolio of activity across market leading brands and demonstratable record of high-quality prospect conversion, driving long term customer loyalty. This role requires a holistic approach towards bonus campaign delivery and stakeholder engagement – strategic thinking, financial prudence, creativity and translating business need into technical action. Underpinned by a passion for fostering localised, meaningful connection, FDJ UNITED places a customer centric approach at the heart of all marketing activity.

Key Responsibilities:

• Execute and optimise acquisition bonus campaigns tailored to key audience segments and focussed on commercial KPIs.
• Campaign activity will captivate core customer groups, cultivate brand loyalty, and achieve sustainable value creation through effective use of FDJ UNITED's reward ecosystem including automated journeys via optimove.
• Collaborate closely with market, channel and cross-functional teams to run activity in line with overall business objectives and marketing activity, harnessing our localised brand and product mix to deliver compelling experiences for our target audience.
• Deliver activity against agreed KPIs, ensuring sustained performance and providing regular reporting and insights to stakeholders that inform decision-making and optimisation efforts.
• Contribute to the design and implementation of innovative promotions, reward mechanics, and gamification elements that resonate with motivators of sports and gaming enthusiasts; building incremental point-of-difference and local relevance.
• Product Development: Contribute to workstreams relating to the scoping, refinement and delivery of progressive features to the FDJ UNITED reward ecosystem. Stay informed with industry trends, competitive landscape, and emerging technologies in reward program management, continuously seeking opportunities to innovate and differentiate our offering within the gaming space, circulating these within key team forums.
• Ensure best in class compliance with relevant regulations and guidelines that ensure FDJ UNITED's success as a locally regulated operator.

Qualifications:

• 3+ years of experience managing multiple workstreams, with a focus on campaign management within omnichannel digital marketing.
• Plus if prior experience within highly regulated environments.
• Experience with campaign lifecycle management, planning activity around key seasonal and commercial focal points.
• Familiarity with product saturation pivots and adjustments when indicated by market conditions.
• Strong analytical skills with the ability to interpret behavioural and commercial data, derive actionable insights, and make data-driven decisions to optimise programme performance.
• Creative mindset with a passion for exploring new ideas and approaches to engage visitors and encourage healthy early playthrough habits.
• Excellent account management, communication and stakeholder collaboration skillset, with the ability to work cross-functionally and influence stakeholders at all levels of the organisation.
• Comfortable handling multiple workstreams, dynamic priorities across various geolocations and time zones.
• Familiarity with a range of industry leading digital marketing platforms, CRM systems, and analytical suites.
• Commitment to fostering a growth culture, incorporating diversity, equity, and inclusion within the sports and iGaming community, with a genuine appreciation for the interests and passions of our team.

Our Way Of Working

Our world is hybrid.

A career is not a sprint. It’s a marathon. One of the perks of joining us is that we value you as a person first. Our hybrid world allows you to focus on your goals and responsibilities and lets you self-organise to improve your deliveries and get the work done in your own way.

Application Process

We believe talent knows no boundaries. Our hiring process focuses solely on your skills, experience, and potential to contribute to our team. We welcome applicants from all backgrounds and evaluate each candidate based on merit, regardless of personal characteristics as the age, gender, origin, religion, sexual orientation, neurodiversity or disability.