Senior Paid Search Manager

CHARLIE OSCAR

READY TO DO WORK YOU'RE PROUD OF?

At Charlie Oscar, we’re not your typical digital marketing agency - we’re a team of big thinkers, bold doers, and collaborative problem-solvers. We partner with some of the world’s most ambitious brands to help them outsmart, outpace, and outgrow the competition.

How do we do it? By blending data science and creativity to make smarter decisions and create work that actually makes an impact. The numbers give us clarity, but it’s our creativity that wins hearts, builds brands, and drives real growth.

Life at Charlie Oscar is fast-paced, exciting, and full of opportunities to learn, grow, and push boundaries. You’ll be working alongside some of the sharpest minds in the industry, solving big challenges, delivering work you’re proud of, and seeing the difference you make for global brands.

And we know it’s not all about work. We make time for fun too - whether it’s weekly run club, book and chess clubs, charity fundraisers, Thursday drinks, or epic team socials, there’s always something to get involved in and people to connect with.

Most importantly, we hire for attitude and culture add, not just experience. We want curious, ambitious people who aren’t afraid to challenge the status quo, bring fresh ideas to the table, and help us shape the future of marketing.

Sound like your kind of place?

WHO WE HIRE

We look for attitude first. If you're smart, humble, proactive, and genuinely curious – you’ll fit right in. We want people who care deeply about their craft, but don’t take themselves too seriously. We’re building a culture where brave ideas are encouraged, learning is constant, and everyone’s voice matters.

If you’re already playing with AI to do smarter work, even better. We don’t expect you to be a specialist – just inquisitive and excited to find tools to elevate what we do.

THE ROLE

Reporting to your Paid Search Lead, you’ll manage a portfolio of paid search campaigns, focusing on key platforms such as Google Ads and Bing. This is a hands-on role that requires both an analytical mindset and a strong appetite to learn.

You'll be responsible for the end-to-end planning, execution and optimisation of campaigns within your portfolio. Full ownership means you'll not only build and manage campaigns across platforms but also prioritise and self-organise to deliver the best possible results for our clients.

We run a wide range of campaign types, including Search, Shopping, Performance Max, Demand Gen, AI Max, YouTube and App campaigns, giving you the chance to broaden your expertise across the Google Ads ecosystem.

What sets this role apart is our use of advanced Marketing Mix Modelling (MMM) insights. These models help us understand diminishing returns and define optimal platform targets like CPA or ROAS. You'll be equipped with the tools and knowledge to build effective upper-funnel strategies and advise clients on how to make the most of full-funnel campaigns.

While your primary focus will be paid search, there are plenty of ways to expand your impact beyond it:

• Learning campaign tracking and measurement fundamentals

• Advising on creative direction

• Providing CRO recommendations and input on new landing pages

This is a great opportunity to grow into a well-rounded performance marketer and play a key role in driving results across multiple channels.

WHAT YOU’LL BE GETTING STUCK INTO
(aka Responsibilities)

Campaign Management:

• Plan, execute, and optimize paid search media campaigns across various platforms (Google Ads, Bing).

• Monitor campaign performance, analyse key metrics, and provide actionable insights to enhance results. Report results back to client stakeholders in weekly, monthly and QBR meetings.

• Keyword build & research tasks

• Ad copy & extensions writing

• SQRs & keyword management

Ad Creative Development:

• Collaborate with the creative team to develop engaging and compelling ad creatives that align with campaign objectives.

• A/B test ad variations to identify top-performing content and optimize accordingly.

Audience Targeting:

• Conduct audience research to identify target demographics and interests.

• Implement effective audience targeting strategies to maximize campaign reach and engagement.

Budget Management:

• Manage and allocate budgets effectively to achieve campaign objectives and ROI goals.

• Monitor spending and adjust budgets based on performance trends.

• Bidding & portfolio optimizations

Analytics and Reporting:

• Utilize analytics tools to generate regular reports on campaign performance (Google Analytics).

• Present insights and recommendations to the marketing team to improve future campaigns.

Team leadership:

• Be responsible for up to 2 paid search execs, including running their progression plans, task

• Management and acting as a point of escalation for all technical troubleshooting.

WHAT WE’RE LOOKING FOR

• Bachelor's degree in Marketing, Business, or a related field.

• Up to 4 years of experience in paid search advertising.

• Familiarity with major social media platforms and their advertising capabilities.

• Experience in using advertising platforms, primarily Google Ads

• Experience working with e-commerce and lead generation campaigns (D2C & B2B)

• Strong analytical skills with the ability to interpret data and make data-driven decisions.

• Excellent communication and collaboration skills.

• Ability to thrive in a fast-paced and dynamic work environment.

• Willingness to adapt to changes and embrace new challenges.

BENEFITS

• Competitive salary plus quarterly bonus up to 10% of your quarterly salary

• Wellness allowance including access to Bupa private health care

• Pension plan

• Regular team socials and annual company trip

• Hybrid working (3-days pw in our London Bridge office)

• 25 days’ holiday per year, plus bank holidays and time off over Christmas

• Regular office treats and surprises

• Be part of building something truly exceptional

WHAT MAKES US US - OUR VALUES
At Charlie Oscar, our values aren’t just posters on the wall – they show up in how we work, how we treat each other, and how we build something brilliant together.

Make It Happen
Momentum matters, progress beats perfection every time.

Treat It Like Your Own
Think like an owner. Care for every detail as if it were your money, your brand, your business.

Grow Together
Build the business, lift your team, and invest in your own growth along the way.

Be Brave
We create space for bold thinking, confident decisions, and the freedom to back yourself.