Director of Brand Management, Performance

In short

The Director of Brand at On defines the long-range vision for marketing for one of the two pillars of our business - PAD (lifestyle) or Performance. They do this in partnership with others in the org, including our product vertical leads and commercial leads. They then see through this vision to execution in partnership with our internal marketing team, seeking to raise the bar on how we drive credibility, connection, and action with our communities.

In the case of the Director of Brand, Performance [sports], this vision looks at how we approach our performance sport verticals - Running, Outdoor, and Tennis. How do we go-to-market in these sports in ways to drive increased awareness, cultural relevance, credibility and sales? How do we map a long-term journey for growth in partnership with product, merchandising, and sales? How do we do this through core running, outdoor, and tennis franchises, linking together our work across verticals to maximize impact.

You are the architect of the long-term brand growth vision across these performance sports verticals.

Your mission

• Set the Vision: You will need to define not just where we want to get to, but how we intend to get there in 3-year plans that sync product, marketing, and commercial interests. These plans won’t be built alone - you’ll have the partnership of product, brand strategists, and the commercial team - but you will need to architect them in detail. And to drive organizational buy in, you’ll need to align senior leadership and regions around your vision.
• Drive Marketing Excellence: You need to be the voice of the brand, business, and consumer in the review - the one identifying when you believe an idea will succeed, when it won’t, and where there are opportunities to improve it. But it’s not about just having opinions - you’ll need to collaborate with your partners in creative studio and brand strategy to drive this. You will need to represent marketing work to the commercial and product orgs, getting their buy in.
• Report to Evolve: We aim to measure, not just to understand, but to evolve. We’re a fast growing brand and there are many opportunities for growth. How do we use measurement to help us identify new opportunities we should take advantage of, and others we should ignore? How do we use insights to rapidly change how we go-to-market, improve creative performance, and create new consumer connections? And how do we turn this into value not just for marketing, but commercial and product teams as well?

Your story

On emphasizes hands-on skills across all departments. For this role, we’re looking for an individual who excels at research, planning, collaboration and storytelling. You need to be at the center of a team that contributes to the plan, knowing when to pull in the right person to help you build it. But you also need to be the one to stand up for the vision, communicate it, and know when it’s time to evolve based on new information.

You see yourself as a collaborative person, and understand the value of strong opinions, healthy debate, and the need to move forward as a team. You bring your experience to the conversations, as well as your passion and knowledge. Demonstrated ability to develop strong relationships and build trust with empowered decision-makers is essential.

We’d Love To Hear From People With

• 12+ years of brand marketing experience on both the brand and agency sides, specializing in global consumer brands within sportswear or related industries.
• Must have a minimum of 5 years in a managerial role, leading teams. Must have experience leading long-term vision setting within a sportswear brand.
• Multiple years of experience in the world of sportswear working directly with product teams to architect long-term plans.
• A higher education degree (bachelor or above) in Business Administration, Marketing or any other related field; or similar experience
• Experience running a wide variety of marketing programs, campaigns, and launches that have successfully scaled globally and across channels
• Strong understanding of the premium lifestyle, sportswear and training market and its opportunities
• Curious personality who likes to challenge the status quo, has a drive to constantly improve and a passion for innovation: Staying up to date on new, innovative media activations, ideas, and platforms that would appeal to our target consumer
• Strategic mind balanced with a hands on entrepreneurial approach
• Growth mindset where the brand enables commercial success and vice versa
• The confidence to think and act independently, present your vision to the wider organization and have a clear stance on how to grow your category also towards senior management
• An understanding of youth culture and mindset
• Strong belief that most problems are actually opportunities
• Good presentation skills, comfortable on stage, presenting your category vision in front of larger audiences (internally & externally)

What We Offer

On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.

On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.