Strategic Insights Lead
We are pleased to present an opportunity to work with our prestigious pharmaceutical client based in London. They are looking to recruit three temporary team members. Two positions have been approved on an initial 6-month contract, while one position has been approved for 11 months.
This is a full-time role with a hybrid working model: two days per week in the Moorgate office and three days working from home.
The hourly rate for these PAYE temporary assignments ranges from £19.59 to £40.31, depending on skills and experience, and includes 25 days holiday (pro rata).
You will provide customer and market insights to Business Units (BUs) to enhance decision-making and execution. Act as a business partner to guide strategy and support implementation, involving performance monitoring and collaboration to develop promotional strategies that improve customer experience and drive business results.
Duties & Role Responsibilities:
Performance & Customer Engagement Insights
Lead the generation of actionable insights that drive brand performance, customer engagement, and strategic clarity across the portfolio. Ensures that data is not only analysed but activated to inform decisions and deliver measurable impact. Scope Includes:
* Analysing brand and franchise performance to identify risks, opportunities, and growth levers.
* Translating performance data into strategic narratives that influence commercial planning.
* Evaluating omni-channel effectiveness and customer journey metrics to uncover behavioural drivers and friction points, informing future campaign and channel strategy and measurable improvements in customer engagement and experience.
* Embedding tools to support integrated performance tracking, execution visibility, and alignment across teams.
Go-to-Market Strategy & Portfolio Prioritisation
Shape and enable execution strategies that align with commercial priorities, ensuring the right resources, behaviours, and insights are focused where they can deliver the greatest impact. Scope Includes:
* Informing portfolio prioritisation through performance insights, market dynamics, and strategic opportunity sizing.
* Supporting strategic choices around pipeline prioritisation, ensuring focus on assets and initiatives with the greatest potential for commercial and patient impact.
* Driving resource alignment by ensuring data and insights inform where and how teams should focus their efforts.
* Ensuring outputs from impact fit and other E2E frameworks are actionable—supporting prioritisation decisions and enabling targeted commercial execution.
* Leading the design, optimisation, and delivery of the Sales Force Incentive Programme (SFIP) to ensure it drives the right behaviours and aligns with strategic goals.
Strategic Forecasting & Assumption Alignment
Develop robust, insight-driven forecasts that support strategic decision-making across the portfolio. Ensuring that assumptions are grounded in evidence, aligned with market dynamics, and fit for purpose. Scope Includes:
* Developing forecasts that integrate product, therapy area, and market expertise.
* Validating assumptions using historical trends, competitive intelligence, and scenario modelling.
* Ensuring alignment between forecasting inputs and strategic priorities.
* Embedding forecasting discipline across planning cycles to support credible, actionable outputs.
Business Question Prioritisation & Insight Readiness
Surface the most impactful business questions and ensure the organisation is insight-ready, focused on areas where data can drive measurable outcomes. Scope Includes:
* Identifying and prioritising key business questions aligned to strategic goals.
* Surfacing data gaps that limit clarity on revenue, patient impact, engagement, or customer experience.
* Feeding prioritised questions into frameworks like Impact Fit to guide research and insight planning.
* Ensuring insight generation is focused on high-impact areas that support commercial and strategic decision-making.
Strategic Enablement & Stakeholder Influence
Ensure insights are embedded into strategic planning cycles and influence decision-making across cross-functional teams. Act as a trusted partner to senior stakeholders, helping translate insight into action. Scope Includes:
* Embedding insights into L3 frameworks, strategic reviews, and go-to-market models.
* Delivering executive-ready reporting and strategic storytelling that drives clarity and alignment.
* Acting as a strategic consultant to senior stakeholders across commercial and operational teams.
* Driving cross-functional alignment and ensuring insights are used to shape and support business-critical decisions.
Capability Building
Build organisational insight maturity through coaching, data literacy, and innovation in analytics and strategic thinking. Foster a culture where insights are valued, understood, and applied. Scope Includes:
* Coaching and mentoring stakeholders in analytics fluency, data interpretation, and insight storytelling.
* Promoting data literacy and strategic thinking across teams and functions.
* Fostering a culture of curiosity, collaboration, and continuous improvement across the Strategic Insights function.
Experience, Knowledge & Skills
Required:
Pharmaceutical, biotech, or medical field experience.
Strong numeracy, analytical, problem-solving, and decision-making skills.
Proficient in Microsoft tools; quick learner of new technologies.
Project management experience with planning, prioritization, and coordination skills.
Excellent communication and teamwork abilities.
Effective in handling ambiguity.
Knowledge of NHS structures and industry trends.
Strategic thinking
Preferred:
Familiar with Veeva Customer Relationship Management (CRM), Salesforce Marketing Cloud, Veeva PromoMats.
Agile team experience.
Market research understanding, including knowledge of market research techniques and guidelines.
Knowledge of data sources, guidelines, statistical techniques, and digital tracking tools (Hotjar, Google Analytics).
Understanding of backend analytics infrastructure and visualization tools like Spotfire/Power BI.
Qualifications:
Degree in Science Technology Engineering Maths or Business