Senior Digital Marketing Manager (London)
- Leading the digital customer journey across all customer-facing platforms and touchpoints.
- Owning the Rewards programme strategy, performance and future roadmap.
- Driving customer acquisition, engagement, retention and visit frequency through CRM and loyalty initiatives.
- Developing and delivering the digital experience roadmap across multiple markets.
- Partnering with IT teams and technology providers to enhance digital platforms and customer experiences.
- Leading testing, optimisation and continuous improvement across digital channels.
- Supporting new store openings, menu launches, promotions and digital innovation projects.
- Managing relationships with key technology and digital partners.
- Monitoring digital performance, customer behaviour and loyalty metrics to identify opportunities for growth.
- Managing and developing the Digital Marketing Executive.
- Proven experience within digital marketing, CRM, loyalty, digital product management or customer experience.
- Strong understanding of customer journey management and digital ecosystems.
- Experience developing and delivering CRM, loyalty and retention strategies.
- Experience working with digital platforms, technology providers and cross-functional teams.
- Strong stakeholder management and project leadership skills.
- Commercial awareness with a customer-first mindset.
- Ability to analyse performance data and translate insights into action.
- A collaborative and proactive approach, with the ability to influence at all levels.
- Experience within hospitality, QSR, retail or other multi-site businesses.
- Experience managing loyalty platforms and customer engagement programmes.
- Knowledge of GA4, CRM platforms and digital analytics tools.
- Experience working across international markets.
- Competitive salary
- Performance-related bonus
- Private medical insurance
- Life assurance
- Employee assistance programme
- 25 days holiday plus bank holidays
- Enhanced parental leave policies
- Five Guys meal allowance
- Ongoing development and career progression opportunities
- The chance to shape the digital experience of one of the world's most recognised restaurant brands
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