Senior Marketing Manager - Growing Fitness Brand

Senior Marketing Manager

£55k

London - Hybrid Remote (3 days in head office in Central London)

We are looking for an experienced Senior Marketing Manager (Brand & Open Clubs) to lead brand strategy, creative direction, and campaign delivery across the organisation.

You will act as the brand guardian, ensuring every campaign, partnership, and activation reflects our standards and drives engagement. Leading a small creative and content team, you’ll collaborate with digital, franchise, and operational teams to deliver insight-led, member-focused marketing that supports recruitment, loyalty, and revenue growth.

Key Responsibilities

Brand Leadership & Creative Direction

• Own brand consistency across all campaigns and communications.

• Develop integrated campaigns that build awareness and inspire action.

• Lead member recruitment and engagement initiatives.

• Manage and mentor 2 Graphic Designers and a Content Creator.

Brand Partnerships & Innovation

• Lead the brand partnership strategy to drive awareness and member value.

• Identify innovative opportunities within the fitness and lifestyle sector.

Club Marketing Strategy & Activation

• Lead club marketing for recruitment and loyalty across digital and print channels.

• Partner with the Senior Marketing Manager – Digital to align campaigns and maximise lead generation.

• Deliver insight-led marketing plans with clear reporting and ROI analysis.

• Communicate plans effectively to club teams to ensure consistency and engagement.

Budget Management & Reporting

• Manage marketing budgets to ensure efficient use of spend.

• Provide regular campaign performance reports and insights.

Team Leadership & Collaboration

• Lead, develop, and motivate a small creative and content team.

• Collaborate closely with cross-functional teams, including global marketing partners, to ensure alignment.

• Support operational and franchise goals through effective marketing.

Ideal Candidate

• Strong background in brand management and campaign leadership.

• Insight-driven with strong analytical and reporting skills.

• Collaborative, influential, and able to manage multiple stakeholders.

• Passionate about delivering impactful brand experiences and leading creative teams.

Your recruiter for this role is Cam Bridger, Account Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness jobs like these. Cam is a health and fitness recruitment specialist for the whole fitness sector and if keen to considered please ‘apply now’.

Only applicants meeting the strict criteria outlined above will be contacted as part of the shortlisting process.