Regional Contract Hire & Leasing Manager (South)

BYD Europe
Hounslow, Greater London

Job Summary:

The Regional Contract Hire & Leasing Manager is responsible for customer prospecting, sales & account management to drive profitable sales and increase market share in the Leasing Channel. This role requires close collaboration with fleet customers from the leasing and Broker sectors, to ensure smooth operation of sales and supply, always satisfying customer needs. The role also oversees inventory management, pricing strategies, and sales support activities related to fleet sales.

Working Location: Field-base position (South England)

Responsibilities and Duties:

  1. Develop and execute strategic plans for leasing sales, including goal setting, market positioning, pricing strategies, to achieve sales targets and grow market share
  2. Collaborate UK Leasing & Broker customers, dealerships, and partners to cultivate and maintain strong sales channels and relationships
  3. Conduct market research and analyze competitor programmes offered by competitors (that are in the public domain), identify market trends, customer behaviour, and make recommendations for improvements, and formulate corresponding marketing strategies and promotional activities.
  4. Oversee inventory management of fleet vehicles, including order management, delivery, and retrieval, ensuring inventory levels and vehicle types align with market demands.
  5. Determine appropriate pricing strategies for fleet sales based on market competition, costs, and profit objectives to ensure profitability and market competitiveness.
  6. Develop and implement sales support activities, such as promotional plans, marketing materials, and training, to support dealerships and partners in promotion and sales.
  7. Manage negotiation and signing of fleet sales agreements, ensuring contract terms comply with legal regulations and company policies in collaboration with fleet companies and partners.
  8. Coordinate with internal departments, such as sales, marketing, and customer service, to meet the needs of fleet sales programmes and support dealership sales activities.
  9. Collect and analyze market data, monitor the performance and market feedback of competitor programmes (that are in the public domain), prepare reports and recommendations to improve the effectiveness of fleet sales initiatives and customer satisfaction.
  10. Track and resolve customer and partner issues and complaints, collaborate with relevant teams to address problems, ensuring customer satisfaction and brand reputation.

What you’ll bring:

  • A dynamic thinker ,self-starter with a can-do attitude
  • Strong project management and organisational skills, with the ability to handle multiple tasks and meet deadlines, and possess decision-making and problem-solving abilities.
  • Excellent communication and coordination skills, with the ability to establish productive relationships with internal and external stakeholders, and strong negotiation skills.
  • Proficiency in Microsoft Office Suite and CRM software, with the ability to conduct data analysis and report writing.
  • Proven experience in fleet sales within the automotive industry or related fields, with knowledge of the rental, leasing and/or Broker sales industry sectors, regulations, and best practices.
  • Strong team collaboration and leadership abilities, with the capacity to drive teams towards common goals and effectively coordinate and communicate in cross-functional collaborations.
  • Willingness to travel as required to conduct business meetings and negotiations with fleet leasing companies and partners and attend industry events

We offer:

  • Competitive salary based on experience and qualification.
  • 25 Days annual holiday allowance plus bank holidays.
  • Workplace pension.
  • Car Salary Sacrifice Scheme
  • Company Vehicle
  • Team building events and employee learning opportunities.

About BYD

Our Purpose is to build a zero-emission future that reconnects humanity with nature. We are looking for talent that connects with this mission and want to create positive impact by joining a diverse and dynamic team.

BYD is a leading, high-tech multinational, based in Shenzhen, China. Operates in four core fields of IT, automotive, new energy, and rail transit and employs over 300,000 people worldwide. As a global pioneer in New Energy Solutions BYD is dedicated to building a zero-emission ecosystem.

BYD Europe BV located in Hoofddorp, Netherlands. BYD Europe BV offers a full line of BYD electric vehicles, including all-electric cars, all-electric buses, and all-electric forklift trucks.

Posted 2025-10-11

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