Retail Store Manager - London

Job description

Full job description

Store Manager – Skateboard & Streetwear - London Covent Garden

Are you an experienced retail manager ready to take on an exciting new challenge? Do you have a genuine passion for all things streetwear & skateboarding ?

We’re looking for a dynamic and motivated individual to lead our flagship store in the heart of London. This is a fantastic opportunity to join a fast-paced, creative environment where your leadership will directly drive sales, shape customer experiences, and elevate our presence in the skate and fashion community.

About Us

Route One is the UK’s leading destination for premium streetwear, skate footwear, and skate equipment. With a thriving online store and a growing network of high-street locations, we bring the best in on-trend fashion to style-savvy customers across the UK. We’re deeply embedded in skate culture, actively supporting events, media, and grassroots projects that give back to the community.

About You

You’re a natural leader with proven retail management experience and a strong understanding of streetwear and skateboarding culture. You thrive in fast-paced, target-driven environments and know how to get the best out of your team. Whether you’re helping a customer find their perfect fit or mentoring a team member. You must be hands-on, energetic, and committed to excellence.

We’re especially interested in candidates who:

• Bring passion and knowledge of skateboarding, fashion, and streetwear
• Have experience leading a sales team in a fashion or lifestyle retail environment
• Are highly organised, self-motivated, and results-oriented
• Can build lasting relationships with both staff and customers

The Role

As Store Manager, you’ll be responsible for running all aspects of the store, ensuring it operates smoothly and meets key performance goals.

Responsibilities include:

• Leading and developing a motivated, high-performing in-store team
• Driving sales and ensuring targets are consistently met or exceeded
• Delivering an exceptional customer experience every day
• Managing rotas, staffing budgets, and recruitment needs
• Overseeing cash handling, banking, and store operations
• Maintaining high visual merchandising standards and store presentation
• Ensuring compliance with health & safety and company policies
• Managing and growing the store’s social media presence
• Acting as a key point of contact between head office and your team

Contract: Full-time, 40 hours per week (including weekends)

How to Apply

Please submit your CV and a cover letter explaining why you’re the right fit for Route One and this role.

Job Type: Full-time

Salary £30,000-£32,000 Depending on Experience

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full Time Jobs

Published at

18-01-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English