Data Analyst, ATG Entertainment

Data Analyst

This is a hybrid role based in London (Shaftesbury Avenue), with an expectation of 2 days per week in the office. You’ll report to the Analytics Manager within our Marketing Analytics & Data Science team and work closely with other data professionals as well as stakeholders in CRM, Memberships, Ticketing and Regional Marketing. 

We are looking for a Data Analyst to join us and help drive business value by delivering insights & recommendations which lead to data-driven decisions. You will be part of an international, collaborative team focused on the delivery of high quality, high impact work. In this role you will mainly carry out in-depth analytics projects, identified through a combination of stakeholder engagement and your own initiative, ranging from customer segmentation to finding opportunities in CRM performance improvement to identifying key early indicators of declining performance in long running shows. Additionally, you will coordinate with data scientists to conduct incrementality tests and analysis which will measure the efficacy of model interventions. 

This role provides an excellent opportunity to be part of an expanding analytics and data science function where your work has a direct impact on business outcomes. If you’re excited about live entertainment and data analytics, we’d love to hear from you. 

Analysis & Modelling 

• Use business knowledge and commercial understanding to shape your hypotheses and initial lines of analytical enquiry.
• Collect and integrate data from a diverse range of sources, ensuring quality and accuracy prior to analysis.
• Translate business & customer needs into analytics projects, delivering insights that lead to measurable improvement in revenue, efficiency, etc.
• Conduct analysis on the incrementality of experiments conducted in CRM, Memberships, Marketing etc based on your recommendations. 

Stakeholder Engagement & Communication 

• Effectively communicate insights and recommendations to technical and non-technical audiences using dashboards, data visualisations and storytelling as tools to aid understanding and ensure work lands with stakeholders.
• Collaborate with other data professionals in the team to share knowledge and foster a culture of curiosity and continuous improvement. 

Your skills, qualities, and experience.

We welcome transferable skills from other industries. If you can demonstrate many of the essential skills, qualities and experience we encourage you to apply. 

Essential

Technical Skills 

• Degree in a relevant field (data science, mathematics or similar).
• Able to analyse and optimise marketing campaigns, evaluating performance metrics to drive measurable results.
• Excellent numerical and analytical skills.
• Strong with SQL and data warehousing experience.
• Python for EDA and advanced data manipulation.
• Familiarity with a BI visualisation tool such as Power BI, Tableau, Looker etc. 

Soft Skills 

• Excellent stakeholder management & effective communication with technical and non-technical stakeholders.
• Commercial mindset to link recommendations back to business goals.
• An innate curiosity for technology and data. 

Desirable

• Experience within a data role, preferably within CRM, Customer or Marketing analytics.
• Prior use of our technology stack: Snowflake, Power BI, GitHub, Iterable, dbt.
• Experience building dashboards for stakeholders.
• Familiarity with using Python for modelling and machine learning.
• Experience using experimentation frameworks (causal inference, A/B testing, etc). 

About Us

Our values

ATG Entertainment’s values set the tone for how we work, how we treat one another, and the culture we continue to build across the UK and the wider organisation. 

• THRIVE  doing what we love (with passion and dynamism)
• CONNECT  through every act (with collaboration and kindness)
• DARE  to do different (with curiosity and courage)
• PERFORM  at our best (with customer focus and ownership) 

Our Corporate Social Responsibility pillars

Everyone at ATG Entertainment is expected to play their part in achieving our goals and upholding our Corporate Social Responsibility priorities: 

• Inclusion:  Committing to creating and upholding a positive, inclusive culture that nurtures potential and supports well-being.
• Sustainability:  Playing your part in reducing our environmental impact and finding more sustainable ways of working.
• Next Generations:  Encouraging the next generation in live entertainment by contributing to our outreach and training programmes, including mentoring students and trainees, and supporting our Creative Learning and Community Partnerships work.

Our culture

You’ll help us uphold a positive culture around meeting our obligations, by having a positive attitude to health and safety, legal and insurance requirements and take care to understand our policies and procedures.

We are all expected to participate actively in the life of the company, and opportunities will arise for you to collaborate with others across the business. Everyone at ATG Entertainment is expected to be flexible and adapt as the needs of the business change, taking on new or different responsibilities as the need arises.

Our Inclusion, Diversity, Equity and Access Mission Statement - A Stage for Everyone


Our stages are a platform for compelling stories – stories that are for all, by all, and of all. We shine our spotlight on our differences and believe that understanding and celebrating these differences makes us better global citizens. We are passionate about the pursuit of true diversity and equality. We strive to make our venues beacons of these ideals in our communities. Onstage and off, we hold ourselves accountable for nurturing an inclusive culture, one in which everyone can bring their authentic selves. At ATG entertainment, we provide a stage for everyone.

We recognise that we do not have all the answers; but we strive to listen, to learn and to change in order to ensure ATG Entertainment becomes a truly inclusive organisation. We therefore welcome and encourage applications from individuals from the widest possible range of backgrounds and particularly welcome applications from those currently underrepresented in our workforce. 

We are a Disability Confident Committed Employer, which means that we are taking action to ensure that people with disabilities and long-term health conditions feel supported, engaged and able to fulfil their potential in the workplace. We will offer an interview or recruitment event to disabled candidates who tell us they wish to participate in the scheme and who demonstrate in their application that they best meet the essential criteria for the role. Where we receive more applications than we are reasonably able to interview for any given role, we will retain applications for the next available interview opportunity wherever possible. 

If you’d like to discuss accessibility prior to applying, please email [email protected] for a confidential discussion.