Senior SEO Executive

The Role

We are looking for a passionate Senior SEO Executive to manage the maintenance and optimisation of our online commercial presence, ensuring the delivery of an exceptional consumer experience for our supporters.

Using data-driven insights and a sharp attention to detail, this role will oversee the organic search strategies for our Arsenal Direct website. In this position, you will ensure our digital presence is optimised to attract, engage and convert supporters globally via all search engines and AI platforms.

Who we are

We are one of the most famous clubs in world football, with a rich heritage and history of success – read more about our history, here .

Beyond that, we are passionate about our local community and, behind the scenes, we have a wide variety of opportunities and career paths for all. We have a very defined purpose: to act for a winning team, culture and community. We achieve this by ensuring we are courageous in the pursuit of progress, we champion our community and each other, and that we do the right thing (even when no one is looking).

Your day-to-day

• Take channel ownership - you’ll take full responsibility for organic search across our e-commerce site, implementing technical onsite and offsite improvements

• Handle organic performance analysis - you will monitor and report on organic search performance using GA360 and Contentsquare, identifying trends and providing actionable insights to optimise growth, product, and category performance

• Oversee routine page management - you’ll regularly review pages, manage redirects, and resolve 404 errors for PDPs, PLPs, and content pages

• Provide categorisation advice - you’ll provide expert guidance on product categorisation, partnering with our Trade team to inform category creation and removal

• Develop SEO roadmaps - you will design and deliver comprehensive SEO roadmaps covering on-page, off-page, and technical SEO, ensuring alignment with key stakeholders

• Conduct technical audits - you’ll carry out monthly technical audits of our e-commerce platform and raise Jira tickets for developers as needed

• Collaborate with wider teams - you will work closely with the Commercial and Paid Media teams to prevent cannibalisation between paid and organic strategies

• Stay ahead of developments - you will ensure Arsenal Direct meets technical standards and remains aligned with emerging trends, keeping the site optimised for AI and bot accessibility

What we are looking for

• Background in SEO focused positions - you have a proven track record in driving impactful organic growth through hands-on technical search engine optimisation

• Industry awareness - you remain up to date with the latest SEO trends, insights, and industry changes

• Programming language competency - you possess an understanding of coding languages, preferable HTML and JavaScript

• SEO software proficiency - you offer advanced knowledge of tools such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, Sitebulb, and GA4

• Collaborative mindset - you’re skilled in building impactful relationships with wider teams such as developers, buying and merchandising, and other relevant stakeholders

• Performance delivery - you're proud of your history of easily achieving measurable KPIs across e-commerce platforms

• Jira ticketing experience - you’re comfortable creating and managing Jira tickets while maintaining clear communication with developers

• Data-driven approach - you enjoy analysing trends and converting data into actionable insights that inform strategy and accelerate performance

Why choose us

At Arsenal, we want everyone to feel a sense of trust and belonging, so we are proud of both our club values and also what we offer to our employees. As one of our Gunners, you will receive:

• An exciting reward and recognition scheme
• Generous holiday allowance which increases with your length of service
• Great internal learning and development programmes
• A flexible hybrid working model
• Priority access to apply for match tickets
• A competitive health and wellbeing benefits package
• A leading Employee Assistance Programme
• Great discounts with some of our Partners

Discover why ‘Our Gunners’ are proud to be part of our team - view their stories here.

Arsenal for Everyone

Arsenal for Everyone is our commitment to promoting and embracing equality, diversity and inclusion, so that everyone connected to the club feels like they belong to the same Arsenal family. We believe that diversity of background, skills and experience drives our success on and off the pitch. 

Disability Confident Leader

We are a Disability Confident Leader. We actively welcome and encourage applications from people with disabilities and long-term health conditions. If you need disability-related adjustments to the recruitment process, please indicate this in your application.

If you are likely to meet the definition of being a ‘disabled person’ according to the Equality Act 2010 , you may be eligible to apply for an interview via the Disability Confident Scheme - please indicate this in your application form below. The information you share with us about your health or disability will not be used in recruitment decisions.

Our Commitment to Safeguarding

We are committed to ensuring that our environments for children, young people and adults at risk remain safe and inclusive. We therefore require successful candidates to complete a DBS check and other essential background checks prior to starting their employment. Depending on the responsibilities of the role, a DBS will be either a basic, standard, or enhanced check.

Application Closing Date - Friday 28th November, 2025

Please note: we reserve the right to close the position early if application volumes are particularly high. We encourage you to get your application in sooner rather than later.

Updates on the status of your application will be sent via email, please routinely check your spam and junk folders, as occasionally emails sent via the Teamtailor platform will find themselves there.

Good luck!