Website Tracking Manager
The Website Tracking Manager will act as a key point of contact between the London marketing teams and the software engineering teams based in Europe, helping to ensure that tracking and front-end requirements are correctly understood, implemented and validated. The key areas of the role are: Tracking & Tag Management, Tracking Maintenance, and support with Front-End Development:
- Own and manage Google Tag Manager across all brands, countries and markets
- Ownership of our Consent Management Platform
- Manage and maintain Google Analytics properties across both web and app environments
- Implement and maintain: Conversion Tracking, Event Tracking, Marketing pixels, and third-party tags
- Ensure accurate tracking and measurement reliability for platforms such as Google Ads, Floodlights, Meta Pixel, and app campaigns (via AppsFlyer or SDKs)
- Ensure tracking implementations remain compliant with GDPR, consent management, and evolving privacy standards.
- Maintain a structured data layer
- Maintain documentation for GTM structure, tagging frameworks, tracking setups across multiple markets
- Establish and enforce best practices for tracking implementation
- Support scalability and consistency across all web properties
- Act as the main point of contact for tracking-related issues
- Investigate and resolve discrepancies in conversion data
- Debug tracking across landing pages, multi-step funnels and cross-domain journeys.
- Support and maintain server-side tracking implementations (S2S, CAPI, Reporting APIs, etc.)
- Perform regular audits of GTM containers, tags, triggers, and variables as well as data consistency across multiple platforms
- Reduce reliance on external engineering teams by resolving tracking issues independently where possible
- Build, update, and maintain marketing landing pages (via CMS platforms that do not require development skills) for channels like PPC/Paid Social, etc.
- Implement tracking requirements directly into front-end code where needed
- Ensure pages are responsive, performant and technically sound
- Support rapid deployment of campaign-related updates without delays
- Build, update, and maintain marketing landing pages (via CMS platforms that do not require development skills) for channels like PPC/Paid Social, etc.
- Implement tracking requirements directly into front-end code where needed
- Ensure pages are responsive, performant and technically sound
- Support rapid deployment of campaign-related updates without delays
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