Head of Marketing

The Head of Marketing will manage several key relationships and stakeholders across the business, with various KPIs and brand goals to juggle. As such, strong communication and collaboration skills, organisation and creative insight are a central to this role.

We are looking for someone who has been responsible for setting a social strategy and implementing it across multiple platforms, with experience in creating, posting and optimising content. The ability to analyse data and performance is a must, as is a passion for social media and the fashion/apparel market.

Responsibilities and Duties:

• Work closely alongside the Chief Commercial Officer to build our social/marketing strategy
• Goals: Setting, planning, and achieving top-of-funnel lead targets.
• Tracking: Budget management, analysis and KPI reporting.
• New Opportunities: Identify new market opportunities to enable the brand to deliver long-term sustainable growth.
• Support Creative Leads to establish brand positioning, identify target audiences, and develop marketing plans to build brand awareness across different channels and regional segments.
• Measure and Report: Track the performance of marketing campaigns, gaining insight and assessing against goals.
• Cross-Functional Collaboration: work with the product, e-commerce, and merchandising teams to bring your insight of both the user and the market to existing processes. Work closely with Head of Finance with regards to budgets/forecast.
• Qualitative Customer Learning: learn everything about our users and what makes them tick through exposure to customer care product feedback, social engagement, and more.
• Scaling: Build the right marketing team around you to help strengthen our brand, user community, and top of the funnel. Developing and coaching the existing social team.
• Brand Partnerships: Managing and negotiating all brand & influencer deals over a certain price point. Includes setting up/holding meetings or calls between (prospective) clients and Jaded.
• Line manage, develop and coach 3 Managers, whom themselves have teams of 2, 3, and 7 respectively.
• Lead by example, setting the tone and benchmarking the standards of work and conduct expected by the social teams both in the day-to-day and on location (shoots, events etc).

Requirements:

• At least 5 years' experience as head of marketing with large budgets in-house.
• Geat knowledge of the culture and community behind both brands Jadedldn, and Jaded man, along with working with head of brands to understand the current vision.
• A strategic and ‘big picture’ thinking and be able to set a clear vision and plan whilst also being a ‘doer’ and in particular ensuring operational excellence.
• Experience working in a fast-growing digital business with +50m revenue
• Strong understanding of performance marketing whilst also having a very good understanding of brand marketing
• Understanding of new world/ young Gen Z consumer
• Experience in managing a team of 5+ members
• Comfortable working in a fast-paced environment and getting things done.
• Take ownership of your department and have the drive to succeed.
• You see something not working and take action to fix it without waiting for direction.
• Able to think of new and innovative ideas, creating the strategy for them and then executing to a high standard.
• Great communicator at all levels.

What’s in it for me?

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts, including cafés, fitness, beauty, etc.
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events, e.g. payday socials.