Account Planner - Comms Planning

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

1028 - Account Planner - Comms Planning

About WPP Media

WPP Media, part of WPP, is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

About OpenMind: A Leading WPP Media Brand

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

Role Summary and Impact

OpenMind was recently awarded the ZEUR assignment for Nestle Europe. With 47 countries, +450 team members, and regular new product launches, the account is looking for a Category Manager to provide Comms Planning and Account Management for UK category.

OVERVIEW OF ROLE:

The Category Planner sits within the ZEUR UK team. This is a fantastic chance for a budding media enthusiast to input heavily into the strategic planning and delivery of multiple multichannel campaigns for Nestlé.

You will be given a range of planning responsibilities that will help you grow into a brilliant, well-rounded planner. Aside from this, you'll be part of an extremely strong team who will strive to deliver best-in-class planning work for Nestlé and OpenMind, pushing industry boundaries whilst maximising returns for their brands, so this is an excellent time to learn and develop on a new and exciting client for WPP.

RESPONSIBILITIES:

• Onboard fully onto the OpenMind platforms & integrate with all key stakeholders.
• Built strong relationships with teams and clients.
• Work closely with the AM/AD to help develop a campaign brief.
• Gain trust of all internal & external stakeholders.
• Positively contribute to the quality of planning output.
• Support the development of exceptional, award-winning planning work.
• Be a go-to source of energy and insight in the team.
• Support implementation of "fewer, bigger, better" strategy through Category holistic media strategy and measurement (including Retail Digital Media & Search).
• Support coordinating responses across channels, thinking in systems not silos.
• Support coordinating campaign best-practice with more junior members of the team.
• Challenge the ordinary and help our team produce great work.
• Develop a solid understanding of Nestlé’s business, marketing, and the role media plays within it.
• Be a confident communications planner who demonstrates a clear understanding of our OpenMind’s Planning approach.
• Develop an understanding of digital, data, and marketing technology, and how we use them to drive growth for our clients.
• Be the go-to expert in your team for audience and category insight, ensuring all work we develop is evidence based.
• Ensure we have a seamless working process between the Comms & Implementation Planning.
• Contribute to OpenMind culture in the team – great planners with clear goals, objectives, and development plans.
• Work with GDS (Biddable Digital Team) to ensure they are integrated seamlessly within planning processes and implementation processes.
• Work with retail team to help integrate capabilities into everyday planning.

Skills and Experience

• Good knowledge of the nuts and bolts of media – some digital experience/exposure would be great.
• A thirst for learning about technology, trends, media, people, brands and the industry.
• An ambition and tenacity to make the ordinary extraordinary.
• Attention to detail.
• Good storytelling skills – to give our ideas and thinking the best chance of coming to fruition.
• Calm under pressure.
• Problem solving skills and a desire to find solutions and new ways around obstacles.
• Honesty and integrity.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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