Demand Management Associate, UKI BTM (Business Transformation Management) (limited)

SAP
Middlesex

We help the world run better
At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed.

What you'll do

The BTM MU Demand Manager orchestrates the local execution of the Regional BTM Demand Plan. This role requires a structured, proactive, and collaborative individual who can influence stakeholders and ensure strong execution of demand initiatives across the 5 sources of Demand (Sales, Marketing, Digital Hub Sales Development Executives, Partners, Customer Success Manager & Services). 


Key Responsibilities:

1. Pipeline Health & Governance
• Track and monitor new pipeline creation by sales motions, by sources of demand
• Ensure sufficient pipeline coverage to support sales quota achievement
• Act as the guardian of pipeline quality
• Analyse pipeline movements and identify risks early to suggest mitigation plan 

 

2. Demand Planning & Execution
• Coordinate local demand generation and early-stage pipeline progression activities
• Drive execution of the BTM demand plan across all sources of demand
• Review & adjust the demand plan throughout the year based on business needs

 

3. Alignment & Continuous Improvement
• Ensure execution of regional and global demand programs
• Share and promote best practices across the organization
• Align closely with the SAP MU Demand Manager and other local Demand Managers to identify growth opportunities and support continuous improvement of demand processes

 

You will functionally report to the BTM Regional Demand Manager and to the BTM MU Sales leader to ensure perfect alignment with the regional and local vision for a laser-focused execution. 

 

What you bring


- Ability to influence and collaborate with multiple stakeholders
- An effective communicator, able to convey clear messages, vision and guidance
- Strong decision-making, problem solving and execution skills
- Experience with program planning or evaluating business development opportunities
- Experience working in a multicultural environment
- Advanced Excel skills
- Knowledge of the SAP portfolio and ecosystem is a strong plus.
- Understanding of Cloud, SaaS/PaaS, and digital business models is a plus
- Fluency in English required.

 

Who you are

 

You are self-driven, well organized and enthusiastic with a can-do attitude. You take ownership of your work, pay attention to detail and consistently deliver high-quality results on time. You enjoy working on meaningful and innovative projects, handle confidential information responsibly and follow corporate policies and standards.

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.

We win with inclusion
SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Successful candidates might be required to undergo a background verification with an external vendor.

AI Usage in the Recruitment Process

For information on the responsible use of AI in our recruitment process, please refer to our .

Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 447240 | Work Area: Sales Operations | Expected Travel: 0 - 10% | Career Status: Graduate | Employment Type: Limited Full Time | Additional Locations: #LI-Hybrid

Posted 2026-03-27

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