Head of Brand & Creative

About the Company

The Beauty Crop is a young, fast-growing dynamic beauty company, operating primarily in the E-commerce space and expanding rapidly in retail too. Our company is inspired by healthy living and we create products that are enhanced with nutrition derived from natural ingredients; Our philosophy is that nutrition is as equally essential for your skin as it is for your body; We are a passionate team operating in London, UK and are passionate about bring affordable, fun and ingredient first beauty to everyone - every day..

We’re on a mission to become the world’s most disruptive, trusted, and attainable beauty brand — globally loved, always playful, and impossible to ignore.

To get there, we need a creative rule-breaker who can take us from bold to unforgettable. Someone who thrives on shaking up the industry, spotting trends in real time, and turning insights into fast, fearless, culture-driving work.

This is your chance to lead the charge in disrupting beauty —from packaging and product innovation to the way we light up social feeds worldwide. We’re scaling fast, going global, and we need someone who can move at speed, push boundaries, and make creativity our competitive edge.

About the Role

The title of this role matters. As Head of Brand & Creative , you’ll own both sides of the coin: the strategy, thinking and planning (Brand), and the bold, disruptive execution that makes people stop, stare and share (Creative). From briefs to content planning to judging and elevating the final work, you’ll bring it all together—whether it’s on our website, in our campaigns, or across social feeds.

You may lean more toward strategy or creative, but in beauty, what the world sees is everything. If you can show us how you’ve taken a brand from “okay” to unforgettable, that’s exactly what we’re looking for.

From day one, you’ll have high responsibility and impact . Reporting directly to our Founder & CEO, you’ll take ownership of:

• Campaign Management

• Content & Creative Direction

• Organic & Earned Social

And you won’t do it in a silo. You’ll work closely with our commercial team —turning insights into action, reacting fast to trends, and creating trading ideas that are disruptive, culturally relevant, and commercially powerful. Agility is everything here: whether that means flipping a plan overnight, launching packaging innovation that makes noise, or dropping playful content that stops the scroll.

This isn’t a role for the safe or the slow. It’s about moving fast, thinking bold, and using creativity as a weapon for growth.

BRAND CUSTODIAN

• Brand Proposition : Define and evolve a distinctive, differentiated, and engaging customer brand proposition—including visual identity, tone of voice, and product style—that shapes everything we do across the customer journey. Look beyond beauty to benchmark against the most aspirational and disruptive global brands.

• Brand Standards : Use insights and market trends to constantly evolve brand standards and keep us fresh, relevant, and one step ahead.

• Trademarks & IP : Work with our Founder/CEO & Legal to protect The Beauty Crop brand globally.

• Consistency : Ensure our brand is delivered flawlessly across all touchpoints—spotting gaps quickly, taking corrective action, and aligning stakeholders worldwide.

• Measurement : Partner with Marketing & Finance to monitor brand performance and customer satisfaction. Share insights, fix gaps, and embed best practice across the team.

• Communication Strategy : Collaborate with Marketing, Trading & Product to evolve brand guidelines, set creative direction for campaigns, and build key messages that balance disruption with commercial growth.

• People & Culture : Work closely with the Founder/CEO to ensure our people truly “live the brand.” Build an environment of constant learning, brand immersion, and creative bravery.

• Budget : Own Brand Campaign, Content, Organic & Earned budgets—delivering creativity with commercial efficiency.

CAMPAIGN MANAGEMENT

• Lead the creation of a dynamic campaign calendar that unites Product, Brand, Marketing, Trading, and Operations—driving awareness, excitement, and sales.

• Define and implement clear success metrics —track performance across press, digital, influencer coverage, and extract insights to optimise brand and trading strategy.

• Be agile: spot trends, flip plans, and launch disruptive trading ideas that are both bold and profitable.

CONTENT

• Build a Content Machine that delivers high-quality, thumb-stopping creative assets—images, video, copy, graphics—that fuel campaigns and channels across the business.

• Oversee shoots and creative production, with the ability to travel and move fast to capture what’s needed.

• Elevate creative execution so everything we produce is distinctive, playful, and culture-driving.

ORGANIC MEDIA

• Lead and elevate our organic social output—creating free, fearless, scroll-stopping content that grows reach, following, and engagement.

• Ensure our channels feel agile, reactive, and plugged into cultural moments.

EARNED MEDIA

• Supercharge our earned media—leveraging ambassadors, influencers, and PR to extend reach and credibility.

• Drive PR moments that cut through noise and get people talking.

• Build strong, authentic relationships with creators and partners who can amplify our brand.

About You

• Proven experience defining, building, and growing standout brands with a record of delivering creative work that is both disruptive and commercially successful. (Mass beauty industry experience is highly desirable; in-house brand experience strongly preferred.)

• Around 7+ years of brand & marketing experience, ideally with exposure to global markets.

• A track record of success in founder-led environments, with strong stakeholder management skills and the ability to influence and collaborate at all levels.

• Demonstrated leadership experience—coaching, mentoring, and developing a multi-disciplinary team of brand and marketing professionals.

• Strong commercial sense and the ability to turn insights into actionable, profitable results.

• Experience in managing budgets and suppliers, ensuring on-time, cost-efficient, and impactful delivery.

• Excellent time management skills with the ability to adapt quickly, multi-task, and thrive in a fast-paced, agile environment.

• A strong understanding of competitor activity and the ability to anticipate shifts in culture, trends, and consumer behaviour.

• Hands-on experience working with models, talent, photographers, and content production teams.

• A clear vision and proven track record in building Influencer Marketing and PR strategies that amplify brand reach and credibility.

• Strong planning and organisational skills with sharp attention to detail and a clear sense of priorities.

• The ability to challenge convention, innovate boldly, and reimagine how creative work is executed in order to truly disrupt the beauty industry.

Success in 6 months:

• THE BEAUTY CROP is on track to deliver annual revenues of £18m (FY ‘26) with £3.6mn EBITDA;

• The Beauty Crop is a top disruptive mass beauty brand in the UK

• CAMPAIGN & CONTENT - You’ve understood or codified the DNA of the The Beauty Crop brand and are able to feed campaign briefs into a small in-house/freelance team of copy, photo, video resources which output more content across all our consumer touch points;

• ORGANIC MEDIA - You’ve reduced our reliance on TikTok’s organic reach/engagement to drive traffic to is through launching and building credible / authentic content in other social / media platforms where our target audience lives;

• EARNED MEDIA - Build a plan / proposal how 3rd party social proof (PR / Influencer / Creator) could help ARNE scale further, particularly internationally.

Success in 24 months:

• THE BEAUTY CROP is track to deliver annual revenues £40mn in 2028 of with >£8mn EBITDA;

• The Beauty Crop continues to be a ‘pull’ brand where it acquires and retains customers at materially lower cost than peer group beauty / cosmetics brands;

• We’re an employer brand also. It becomes a place for a career defining roles / experiences;

• The Beauty Crop is trading / scaling fast outside the UK; your function is delivering the relevant / localised content needed across all our consumer touch points.

We would love to respond to every application however due to the volume of applications we receive this isn't always possible. If you have not heard within 2 weeks of applying, please assume on this occasion that your application has not been shortlisted. We may retain your CV to contact you about future employment opportunities that are being managed by The Growth Foundation Talent.

The Growth Foundation Talent is deeply committed to building a diverse & inclusive workplace and welcomes applications from all sections of the community.