Marketing Manager
- Leads the organisation‑wide contact strategy across email, SMS and push.
- Manages the transition to a new Microsoft Dynamics 365 CRM and moves the organisation towards automated journeys.
- Works with teams across both commercial and charitable areas to support key campaigns.
- Ensures best‑practice data management, including accuracy, cleanliness and compliance.
- Builds and optimises automated customer journeys using the Customer Insight Journeys platform.
- Drives a test‑and‑learn culture through A/B testing, analysis and reporting.
- Influences CRM implementation and collaborates with internal and external technical partners.
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