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CRM Lifecycle Manager - Retention

MUBI
London
About MUBI

MUBI is a global streaming service, production company and film distributor dedicated to elevating great cinema. To make this possible, we create, curate, acquire and champion visionary films, bringing them to audiences all over the world. And we have a team of brilliant, ambitious and passionate individuals to help bring our mission to life. From London to New York, Istanbul to Paris, and Berlin to Mexico - we work together to realize MUBI’s vision.

That’s where you come in! Join our global team and help us make great cinema accessible to everyone, everywhere.

About The Role

Reporting to our Global Senior Growth Manager, you'll be working on both execution (in our CRM tool, Braze) and strategy. You'll work closely to develop creative ideas for Retention CRM initiatives and automations, partnering with our Product, Engineering & Marketing teams across the world to drive subscriber lifetime value via upsell and cross-sell, and implement initiatives to mitigate churn risk, while connecting them to great cinema.

Where you’ll have impact:

  • End-to-end implementation of global retention-focused CRM automations across multiple channels (email, push notifications, etc.). This involves everything from developing automation’s strategy to briefing creative assets, data integration and owning testing.
  • Analyse and evaluate CRM automations to determine impact, applying actionable insights to continuously improve retention, and overall effectiveness.
  • Optimise CRM automations with continuous A/B testing and experimenting.
  • Collaborate with the wider Growth team (across Acquisition, Onboarding, Engagement and Reactivation) to share learnings and minimise CRM pressure and clashes.
  • Collaborate with our Product, Engineering, Data Science and wider Marketing teams on specific automation needs and retention projects, to promote and champion a more holistic approach to retention.
  • Foster creative strategies and solutions to meet the evolving needs of businesses and customers.

What you’ll bring:

  • 5+ years working as a CRM professional in a similar marketing role
  • Extensive experience using Braze or a similar marketing platform i.e. in-depth knowledge of lifecycle automations, Liquid templating language,personalisation and data integration via content blocks. Experience with machine learning automation is a strong plus.
  • Strong technical implementation confidence with experience in cross-channel and multi-language CRM campaigns.
  • Strong project manager with excellent attention to detail and accuracy in setup and execution
  • Analytics-driven mindset, with the ability to synthesise and assess data, and clearly communicate results and recommendations
  • Entrepreneurial attitude: highly self-motivated and autonomous, thrives in a fast-paced environment
  • Team player who enjoys working collaboratively with cross-functional counterparts
  • Passion for cinema, especially independent and, international films

We want to make cinema accessible to everyone. We believe people from different backgrounds bring different ideas that foster innovation and engagement, allowing us to attract great people to develop the best experience for our users.

MUBI is committed to being an Equal Opportunity Employer. That means it's our responsibility to ensure that all candidates are not discriminated against in our hiring processes and our employment decisions based on their race, color, religion, nationality or ethnic origin, age, gender identity or expression, sex, marital status, physical or mental disability, socioeconomic background, sexual orientation, family or parental status, or any other applicable characteristic.

Compensation Range: £40K

Posted 2025-09-20

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