Paid Search Manager

This is an opportunity to join a growing team with multimillion pound budgets which is undertaking ongoing global expansion. The role would suit someone with strong technical Paid Search knowledge, excellent analytical skills and a genuine test-and-learn mindset to make a measurable commercial impact in a fast-paced international environment. The Paid Search Manager will have the opportunity to hire and manage an Executive within the first year of joining the business.Responsibilities:

• Develop and execute paid search strategies across Google Ads, Microsoft/Bing Ads, Apple Search Ads (ASA) and Universal App Campaigns (UAC)
• Take ownership of the day-to-day management, optimization and performance of accounts across multiple markets.
• Identify opportunities to scale acquisition while maintaining agreed CPA, ROAS and profitability targets.
• Conduct keyword research, search query analysis, bid management and campaign optimization.
• Develop and test ad copy, extensions/assets and targeting strategies to improve campaign performance.
• Monitor key performance metrics including CTR, CPC, conversion rates, CPA, ROAS and revenue.
• Identify trends, issues and opportunities within campaign data and take appropriate action.
• Manage and optimize Universal App Campaigns (UAC) and Apple Search Ads (ASA) activity.
• Develop an understanding of app acquisition performance and how paid search activity contributes to overall player acquisition.
• Work closely with relevant internal teams to ensure app campaigns are effectively tracked, measured and optimized.
• Plan and implement A/B tests across keywords, ad copy, targeting, bidding strategies and landing pages.
• Work with creative, product and other relevant teams to develop and test landing pages and messaging.
• Use test results and data to make informed decisions and continuously improve campaign performance.
• Proactively investigate new opportunities, tools and approaches.
• Contribute to budget planning, forecasting and monthly reporting.
• Manage allocated Paid Search budgets effectively and ensure spend is aligned with performance and profitability targets.
• Monitor pacing and proactively highlight potential overspend, underspend or performance issues.
• Contribute to business cases and recommendations for increasing investment in successful markets and campaigns.
• Work closely with the Marketing Analytics team to ensure accurate tracking, reporting and measurement.
• Analyze campaign and market-level data to understand performance and identify actionable insights.
• Use analytics to inform campaign strategy, rather than relying solely on platform-reported metrics.
• Develop regular performance reports and communicate key findings and recommendations.
• Write and develop compelling, performance-focused search ad copy
• Work closely with creative teams to develop creative assets for CPPs (Custom Product Pages) for ASA
• Collaborate to develop creative testing strategies and plans for Paid Search Campaigns.
• Develop, implement and analyse creative tests across search ads and ASA campaigns, using learnings to continuously improve acquisition performance.
• Work collaboratively with marketing and analytics teams.
• Communicate performance, challenges and opportunities to senior stakeholders.
• Share best practice and knowledge, and be confident challenging and influencing within the business, based on data and insights.
• Keep up to date with changes across Google Ads, Microsoft Ads, UAC, ASA, and stay informed about algorithm changes, new platform features, market developments and competitor activity.
• Proactively identify and test new opportunities that could improve acquisition performance.