Chief Marketing Officer

Initiate International
London

Our client is a global leader in the online gaming and sports betting industry , operating some of the worlds most recognised brands. Their footprint spans multiple regulated markets, delivering cutting-edge betting and gaming experiences to millions of customers worldwide. As part of their ambitious international growth strategy, they are seeking a visionary Chief Marketing Officer (CMO) to join their executive leadership team based in London .

This is a career-defining opportunity to shape and deliver the marketing vision for a global powerhouse. The CMO will be responsible for leading all marketing activities, driving customer acquisition, engagement, and retention, and building a world-class marketing function aligned with the companys bold growth objectives.

Your key job responsibilities as the Chief Marketing Officer (CMO) in London, United Kingdom will include:

  • Define and execute the global marketing strategy, positioning the brand as a market leader in each target geography.
  • Lead the evolution of brand architecture and positioning to resonate with diverse customer bases across multiple cultures and regulatory environments.
  • Drive innovation within the marketing function, ensuring the brand stays ahead of competitors in creativity, technology adoption, and customer engagement.
  • Oversee the development of integrated brand and performance marketing campaigns that build awareness, drive acquisition, and foster loyalty.
  • Ensure marketing campaigns are underpinned by robust customer insights, behavioural data, and market intelligence to maximise relevance and impact.
  • Champion brand consistency while enabling local market adaptations to optimise effectiveness.
  • Develop and implement data-driven acquisition strategies across digital, affiliate, media, and sponsorship channels to attract new customers efficiently and at scale.
  • Drive customer segmentation and lifecycle marketing strategies to enhance engagement, cross-sell, and retention.
  • Oversee the development of tailored CRM strategies to maximise customer lifetime value, loyalty, and advocacy.
  • Build, mentor, and inspire high-performing teams across Brand, Performance Marketing, Digital, CRM, VIP, Sponsorship, and Affiliate functions.
  • Cultivate a culture of creativity, innovation, accountability, and continuous learning within the marketing organisation.
  • Establish best-in-class marketing processes, systems, and governance frameworks to support scale and operational excellence.
  • Embed a data-first approach to all marketing decisions, leveraging advanced analytics, modelling, and marketing technology to drive performance.
  • Champion the use of Martech tools, automation, and AI to optimise targeting, personalisation, and ROI across all customer touchpoints.
  • Executive & Cross-Functional Leadership
  • Operate as a strategic partner to the CEO and fellow C-suite executives, contributing to company-wide strategy and business planning.
  • Collaborate closely with Product, Trading, Technology, and Operations teams to align marketing initiatives with broader organisational goals.
  • Act as an ambassador for the companys culture and values both internally and externally.

Requirements

Requirements for this Chief Marketing Officer (CMO) job in London, United Kingdom :

  • Extensive experience as a CMO or Marketing Director within iGaming, Sports Betting, or closely related high-growth digital entertainment sectors.
  • Proven track record in developing and executing integrated marketing strategies across multiple regulated markets, delivering measurable growth in customer acquisition, engagement, and retention.
  • Deep expertise in digital performance marketing, brand building, customer segmentation, lifecycle marketing, and CRM.
  • Strong commercial acumen with a data-driven mindset and the ability to translate insights into actionable strategies.
  • Inspirational leadership style, with a history of managing and developing large, cross-functional, geographically dispersed marketing teams.
  • Experience in navigating regulated industries, ensuring compliance while driving creativity and innovation.
  • Excellent stakeholder management and communication skills, with the ability to influence at board level.
  • Global mindset with a genuine passion for sports, gaming, digital innovation, and customer experience excellence.

Why This Opportunity?

  • Executive Influence Join the C-suite of a global leader and shape its future success.
  • Global Impact Lead marketing efforts that engage millions of customers worldwide.
  • Strategic Autonomy Define and deliver the marketing vision with full executive support.
  • High-Growth Environment Drive transformation and innovation at scale during a period of significant investment and expansion.
  • Reward & Recognition Attractive executive remuneration package including base salary, performance-related bonuses, and long-term incentives.
  • Culture & People Join a forward-thinking organisation with a collaborative, fast-paced, and high-performance culture.

If you are a strategic, innovative, and data-driven marketing leader looking to make your mark in the global iGaming and sports betting industry, we would love to hear from you .

Posted 2025-10-06

Recommended Jobs

Assistant Surveyor - 2026 Commercial Graduate Programme - Leeds, West Yorkshire, United Kingdom

Newmark
London

Assistant Surveyor - 2026 Commercial Graduate Programme - Leeds, West Yorkshire, United Kingdom   JOB DESCRIPTION About the Team Our Leeds office is a friendly, collaborative team working acro…

View Details
Posted 2025-09-09

Delegated Authority Underwriter

Harrison Holgate
London

Position: Delegated Authority Underwriter Salary: £100,000 + bonus & benefits package Location: City of London (3:2 hybrid working pattern) An exciting opportunity has arisen for a UK Dele…

View Details
Posted 2025-09-11

Group Finance Manager

Aramark
London

We are seeking a highly skilled and motivated individual to join our team and take on the critical role of overseeing and managing financial results, budgets, and forecasting.   Please note, the …

View Details
Posted 2025-09-24

HR Shared Service Assistant

Bruin Financial
London

9 month FTC opportunity  If you are an experienced HR and Operations  Assistant and want more exposure to a generalist HR function then this is the role for you.   NB this role is 4 days a week in…

View Details
Posted 2025-09-12

Technical Business Analyst - Fintech

Quant Capital
London

Technical Business Analyst – Fintech £70,000 Plus 10% Bonus Remote Working 2 days per month in the office Quant Capital is urgently looking for a Technical Business Analyst to join our hig…

View Details
Posted 2025-09-10

Customer Service Brokerage Support

JPMorganChase
London

Job Description Nutmeg, Europe’s leading Digital Wealth Manager with over £7 billion Assets Under Management and 260,000+ global investors, operates with the agility of a start-up within a leading…

View Details
Posted 2025-09-14

Scrum Master

Lawrence Harvey
City of London, Greater London

Scrum Master: A rapidly growing, global, summit-level Salesforce partner are looking to add a Scrum Master to their project management function to continue their establishment of Agile teams and Scru…

View Details
Posted 2025-09-12

Store Driver - Part Time - 24 Weekly Hours

London

A career at Whole Foods Market is more than just the work you do- it's about your personal growth and creating meaningful change. Our purpose is to nourish people and the planet. That means improving…

View Details
Posted 2025-09-27

Nursery Practitioner in Southall

Ethos Education
Southall, Greater London

Southall: Nursery Practitioner role with immediate start     We are looking for a caring and hardworking Nursery Practitioner to join the team at this welcoming and inclusive nursery located i…

View Details
Posted 2025-09-10

Property Manager

Magpie Recruitment
Wimbledon, Greater London

Property Manager Wimbledon 9am - 6pm Must have a drivers licence and own vehicle Office Based £35,000 A property company based in Wimbledon are looking for an experienced Property Manager to …

View Details
Posted 2025-09-11