Marketing Apprentice

Summary

Plan and deliver campaigns around social responsibility, inclusiveness, and diversity, including our apprenticeship programme and company culture.

Wage

Training course

Multi-channel marketer (level 3)

Hours

Monday to Friday 9am to 5pm

38 hours a week

Start date

Monday 1 December 2025

Duration

1 year 5 months

Positions available

1

Work

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

1. Campaigns & Social Initiatives

• Plan and deliver campaigns around social responsibility, inclusiveness, and diversity, including our apprenticeship programme and company culture.
• Create engaging posts and visuals for LinkedIn, website, and internal updates showing what we do and who we support.
  Gather stories, quotes, and photos from staff or partners for campaign use.

2. CRM & Contact Management

• Add new users, leads, and contacts into the CRM system.
  Review our existing CRM contact list — check that each entry is accurate, up to date, and correctly categorised.
• Research existing contacts to confirm their roles and identify whether they are key decision-makers or influencers within their organisation.
• Research and identify new contacts at NHS Trusts, Colleges, and commercial sites where we don’t yet have strong links.
• Keep all contact data clean, structured, and properly tagged for campaigns and follow-ups.
• Prepare short summaries or reports highlighting which contacts should be prioritised for outreach or meetings.

3. Customer & Prospect Outreach

• Assist with email introductions and outreach to NHS, education, and commercial contacts.
• Run customer satisfaction surveys and help collect feedback for improvements.
• Try to book meetings or demonstrations with existing and potential customers.

4. Digital Marketing & Analytics

• Use Google Analytics to monitor website traffic, visitor behaviour, and performance of pages.
• Identify what content performs best and report on monthly trends.
• Carry out keyword research to find the most relevant search terms for our services.
• Use Google Ads (AdWords) to check pricing, competition, and keyword effectiveness.
• Suggest and help implement SEO improvements (titles, metadata, internal links, etc.).
• Prepare short monthly summaries showing campaign results and website traffic changes.

5. Competitor Research & Analysis

• Identify our main competitors in access control, software integration, and security tech.
• Review their marketing activity — website content, social media posts, advertising tone, visual style, and messaging.
• Note what they do well and where we can differentiate or improve.
  Summarise their product offerings and positioning (e.g. pricing, features, partnerships).
• Create a simple competitor comparison sheet showing key strengths, weaknesses, and marketing tactics.

6. Content & Communication

• Write and schedule LinkedIn posts, website updates, and short case studies.
• Maintain website content (news, projects, team pages, blog).
• Collect and edit client testimonials, images, and stories for use in marketing material.

7. Events & Engagement

• Research industry awards, publications, or directories for possible entry or coverage.
• Research Events that may be good for us to attended but not exhibit at.

8. Reporting & General Support

• Maintain a marketing calendar of campaigns, posts, and deadlines.
• Track and summarise social, web, and CRM metrics.
• Assist in preparing short reports or presentations for management updates.
• Support with ad-hoc research, content creation, or marketing admin as required.

Where you'll work

2 ST. LOY'S ROAD
LONDON
N17 6UA

Training

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

JUST IT TRAINING LIMITED

Training course

Multi-channel marketer (level 3)

What you'll learn

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a website content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.
• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a website content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.

Training schedule

Multi-Channel Marketer Level 3 Apprenticeship Standard
You will also receive full training and support from the Just IT Apprenticeship Team to increase your skills

Requirements

Essential qualifications

GCSE in:

• English (grade 4/C and above)
• Math (grade 4/C and above)

Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.

Skills

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Presentation skills
• Administrative skills
• Number skills
• Analytical skills
• Team working
• Creative
• Initiative