Brand and Digital Marketing Director (IT)

At CGI, we help clients transform their organisations through technology, innovation, and trusted expertise. As our Brand and Digital Marketing Director for the UK & Australia, you will play a pivotal role in accelerating growth by shaping how we engage audiences, strengthen our market presence, and deliver measurable business outcomes. Working at the intersection of brand strategy, digital performance, and customer engagement, you will drive high-impact marketing programmes, influence strategic direction, and help build scalable capabilities that create lasting value. You?ll have the autonomy to lead, the opportunity to innovate, and the support of a collaborative global network committed to excellence. CGI was recognised in the Sunday Times Best Places to Work List 2025 and has been named a UK ?Best Employer? by the Financial Times. We offer a competitive salary, excellent pension, private healthcare, plus a share scheme (3.5% + 3.5% matching) which makes you a CGI Partner not just an employee. We are committed to inclusivity, building a genuinely diverse community of tech talent and inspiring everyone to pursue careers in our sector, including our Armed Forces, and are proud to hold a Gold Award in recognition of our support of the Armed Forces Corporate Covenant. Join us and you?ll be part of an open, friendly community of experts. We?ll train and support you in taking your career wherever you want it to go. Due to the secure nature of the programme, you will need to hold UK Security Clearance or be eligible to go through this clearance. This is a hybrid position. Candidate profile: In this role, you will lead CGI?s brand and digital marketing strategy across the UK and Australia, ensuring that brand excellence and digital best practices translate into measurable business growth. You will work closely with Marketing Business Partners, global centres of expertise, and senior stakeholders to create integrated, performance-led marketing programmes that strengthen market positioning, drive engagement, and contribute to pipeline growth. Combining strategic leadership with hands-on expertise, you will shape the future of digital marketing capability within the region while championing continuous improvement and innovation. You will take ownership of developing scalable frameworks, customer journeys, marketing automation programmes, and performance measurement models that enable consistent, high-quality campaign delivery. Alongside leading and mentoring a team of marketing professionals, you will foster a culture of accountability, creativity, collaboration, and data-driven decision-making, ensuring CGI remains at the forefront of modern B2B marketing practices. Key responsibilities Lead & Evolve regional brand and digital marketing strategy aligned to business priorities and global standards. Design & Deliver integrated, full-funnel marketing campaigns that drive awareness, engagement, conversion, and nurture. Build & Scale marketing automation programmes within HubSpot, including sophisticated workflows and trigger-based journeys. Define & Optimise audience segmentation, targeting, and retargeting strategies to maximise campaign effectiveness. Measure & Improve campaign performance through robust attribution, tracking frameworks, and ROI analysis. Test & Innovate using A/B testing, experimentation, and data-led optimisation approaches. Integrate & Activate paid, owned, and earned channels into cohesive route-to-market strategies. Coach & Develop marketing teams and stakeholders, raising capability across brand, digital, and performance marketing disciplines. Establish & Govern best practices, frameworks, and standards that improve consistency, quality, and efficiency. Collaborate & Influence senior leaders, global networks, and subject matter experts to drive strategic alignment and business impact. Required qualifications to be successful in this role To succeed in this role, you will bring extensive experience leading brand and digital marketing functions within a B2B technology, consulting, or professional services environment. You will possess deep expertise across performance marketing, marketing automation, customer journey design, and digital channel strategy, coupled with a strong commercial mindset and a proven ability to translate marketing activity into measurable business outcomes. Equally important is your ability to influence senior stakeholders, build high-performing teams, and drive capability development within a complex matrix organisation. Essential qualifications Significant experience leading brand and digital marketing teams in a B2B, technology, consulting, or professional services environment. Proven expertise in marketing automation platforms, ideally HubSpot. Strong experience designing and optimising end-to-end customer journeys. Demonstrable success delivering performance-led marketing programmes with measurable business outcomes. Advanced understanding of digital channels, including websites, paid and organic social media, content distribution, and demand generation. Experience implementing campaign measurement frameworks, attribution models, and performance reporting. Strong knowledge of audience segmentation, targeting, behavioural engagement, and retargeting strategies. Proven ability to build, mentor, and develop high-performing marketing teams. Experience operating effectively within a matrixed, global organisation. Excellent stakeholder management, communication, and influencing skills. Strong commercial acumen with the ability to align marketing investment to growth objectives.

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