Head of Strategic Brand Partnerships (Hiring Immediately)

Role: Head of Strategic Brand Partnerships
Reports into:  Director of Entertainment
Location: London
Contract Type: Maternity cover (13 month FTC)
Working Hours: 42.5 hours per week

Who we are:

Broadwick is a multifaceted international company with headquarters in London who create, develop, own and operate a diverse portfolio of venues, spaces, events and experiences.

We believe in redefining spaces and how people experience music, art, culture and recreation by breaking down the traditional barriers. Our history and heritage is deeply rooted in music, building a portfolio of 20 global festivals before selling the portfolio in 2019 to focus on our growing portfolio of venues that includes Printworks London, Depot Mayfield Manchester, Drumsheds London, Exhibition White City and Magazine London.

Collectively we strive to push boundaries and disrupt the cultural landscape by combining big thinking, bold ideas and commercial intelligence to produce spaces and experiences for discerning audiences in inspiring locations. 

Our team:

Collaboration makes change. We believe the greatest impact comes from challenging the boundaries of traditional collaboration. Our team is responsible for leading this through radical partnership. We believe collaboration breeds innovation, which enables our brands, businesses and people to continually evolve. We aim to break down barriers and draw inspiration for our own creativity by seeking out new and often unexpected people, brands, collectives and companies at the top of their game, to partner and collaborate with. 

Whether it’s corporate such as British Land, artistic partners such as United Visual Artists, or brand partners such as Red Bull, BMW and Asahi. Our business is built on partnership and harnessing the strength, diversity and expertise of those we work with to create something amazing — and ultimately, more powerful than what we could do alone.

We work across all BWL venues and events and deliver a range of brand partnerships across our music event portfolio, including Drumsheds, Silverworks Island, Exhibition White City, Corner Corner, Brooklyn Storehouse, Magazine London, 22 Leake Street.

What we’re looking for:

We are looking for a strategically minded and operationally excellent Head of Strategic Brand Partnerships to lead and evolve Broadwick’s long-term brand partner relationships. Reporting into the Director of Entertainment, this role is focused on driving new strategic opportunities, as well as ensuring seamless internal delivery, financial rigour, and partner satisfaction across a diverse portfolio of clients and events.

This role will act as the central hub across internal teams (marketing, creative, production, music) and brand clients - managing integration, communications, delivery and reporting. You’ll also lead on freelancer oversight, contract management, invoicing, and the internal systems that underpin the Brand Partnerships Department

Direct reports:

• Brand Partnerships Account Manager
• Brand Partnerships Account Coordinator

What you’ll be responsible for:

Strategic Sales, Outreach & Growth

• Leading the development and growth of strategic partnerships, with a focus on building long-lasting relationships with relevent and cultural brands.
• Identifying new opportunities for meaningful brand integration within Broadwick Live’s events and venues, creating bespoke opportunities for high-value partners.
• Driving proactive outreach to cultural brands, category partners, and strategic clients aligned with our audiences and cultural spaces.
• Cultivating trust and rapport with key brand stakeholders, ensuring that our relationships evolve into long-term, mutually beneficial partnerships that drive sustainable revenue.
• Taking a consultative approach with clients, understanding their long-term objectives and aligning our offerings to meet their evolving needs.
• Providing regular performance updates to senior leadership, highlighting key achievements, areas of growth, and strategic opportunities for future partnership expansion.
• Overseeing and evolving our strategic partnership sales strategy to ensure consistent growth, pipeline velocity, and team-wide accountability.

Account Management & Delivery

• Overseeing the full delivery and account management of strategic brand partnerships, ensuring exceptional service levels and high client satisfaction across the entire lifecycle of the partnership.
• Leading the development and execution of joint marketing strategies with partners, collaborating with our internal Marketing and Creative teams to deliver integrated campaigns and content.
• Taking an active role]]>