Buyer (Hiring Immediately)

asos
London

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

Buyer

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting- edge technology, but more importantly were interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

The Role

Buyers play a critical role at ASOS, working closely with Merchandising, Design and Technical teams to build a commercial and trend-led product range for the department that is loved by the ASOS fashion lovers! They are collaborative, organised, and strategic with their finger on the pulse of fashion - always looking to push the range for our global markets forward.   In partnership with Merchandising, and with the support of relevant customer and market insights, Senior Buyers are responsible for the delivery of sales and profit targets through a cohesive product strategy. 

The Team

The Buying team is instrumental in making ASOS the leading destination for fashion-lovers across womenswear and menswear. 

Within our Own Buy function, which includes ASOS Design, AsYou and Collusion, our teams focus on developing and delivering a range that pushes the boundaries and meets the needs of our customer. Working collaboratively with several teams including Design, Merchandising, Marketing and Garment Technology, and with a wide global supplier base, our Buyers ensure that the product we deliver is the best it can be. 

The Branded Buying teams are responsible for creating and sourcing the brand mix for their department, covering big commercial brands through to high-end designers and emerging brands, to offer our customer the most exciting fashion trends and create a point of difference in the global market. 

What you’ll be doing…  

  • Develop a cohesive range for the department, ensuring that product reflects the Brand strategy, the range is without gaps or duplication, and that the season is logically and commercially thought through

  • Working with Design to shape the product direction for the department, ensuring that it is aligned to the brand and divisional strategy

  • Delivering department KPIs to drive margin and profit, identifying and addressing any risks, in partnership with Merchandising

  • Anticipating the needs of the customer, using sales and trend data to deliver commercial product ranges that account for global factors

  • Trading effectively by identifying gaps in ranges and potentializing opportunities that will have the biggest impact on dept performance, whilst effectively managing risk

  • Maintaining in-depth knowledge of planning and trading documents, using them to shape category analysis and evolution of the buy

  • Driving cost saving initiatives or ideas to become more cost efficient

  • Effectively range building, taking into account Options, ALB strategy and global requirements, with the flexibility to pivot in season to potentialize or de-risk

  • Working closely with Merchandising to build cohesive lessons learnt and ensuring buying is within OTB, influencing trend and performance 

  • Building and leveraging relationships with a network of appropriate internal teams and external suppliers 

  • Keeping up to date with global trends and competitor activity, reviewing product strategy considering competitor activity and initiatives

  • Maintaining a clear understanding of brand purpose and Fashion with Integrity and ensuring these principles are fully embedded within the team.  Looking for opportunities to use sustainable materials wherever possible

  • Working closely with Marketing to identify promotional and marketing opportunities for brand and ensure clear and consistent brand messaging

  • Setting up a trialling calendar, engaging with key stakeholders to build program frameworks

  • Working closely with Sourcing to develop a sound supply base, striving for consistent best practice partnerships and highlighting any pinch points or saturation

  • Actively contributing to cross-functional initiatives and projects, welcoming and championing change  

  • Leading and building a strong team of ABs and BAs, with a focus on growing future talent

  • Providing clear direction and development to the team, identifying individual training needs and encouraging collaborative ways of working 

  • Motivating and engaging the team through recognition and regular feedback 

Branded Only:

  • Developing Brands portfolio, considering desirability and relevance by segment. Identifying Brand churn/mapping 

  • Using the global market to source the most contemporary and trend-led brand mix, ensuring commerciality and profit is delivered. Utilising shows, Instagram and street trends to drive newness and relevant 

Qualifications

We’d love to meet someone who…

  • Has significant experience operating as a Junior Buyer/Buyer within a fast-paced and rapidly changing global Retailer

  • Has proven ability to drive the success of a department through creative and commercial thinking 

  • Has a creative eye with a strong awareness of current trends, Retail market conditions and competitor activity 

  • Has highly developed negotiation and influencing skills

  • Can gain buy in from the team and management to potentialize opportunities 

  • Demonstrates a commercial mindset, using data and insights to leverage opportunities that successfully contribute to the department and wider Retail strategy 

  • Has in-depth knowledge of planning and trading documents, with the ability to challenge figures and plans, where necessary

  • Uses relevant market insights to aid decision making and achieve the best outcome for the business 

  • Shows strong awareness of current trends, Retail market conditions and opportunities within a Global context, including global competitors’ product offer, pricing strategy and trading activity.    

  • Builds great relationships with internal stakeholders and suppliers

  • Demonstrates an effective and inclusive leadership style, role modelling positive behaviours and providing the team with clear direction and development 

  • Has strong prioritisation and systems skills, including relevant Trading systems and MS Office 

Additional Information

What's in it for you?

  • Competitive salary, pension, and private medical care scheme
  • Performance related bonus
  • Flex benefits allowance - which you can chose to take as extra cash, or use towards other benefits
  • 25 days paid annual leave + an extra day for your birthday
  • Employee discount (hello ASOS discount!)
Posted 2026-05-22

Recommended Jobs

Senior Manager - Tax Advisory and M&A - Energy Sector Focus

Capital Tax Recruitment
London

An established professional services firm is expanding its Energy focused tax advisory team and is seeking an experienced Senior Tax Manager to support continued growth across a strong UK and interna…

View Details
Posted 2026-04-30

Assistant Editor - Late Show Live

GB News
London

About the Role: GB News is seeking an experienced and dynamic Assistant Editor to join The Late Show Live — our brand new nightly news and current affairs programme presented live from Washingto…

View Details
Posted 2026-04-28

PAYROLL & RECRUITMENT LEAD

London

Location: London or Liverpool (6 days per month in office) Salary: Up to £42,000 + excellent benefits Contract: 12 months Fixed Term We are seeking an experienced and ambitious operations le…

View Details
Posted 2026-01-09

Planning Team Leader LBS-012 (Project)

Southwark Council
Southwark, Greater London

Job Category : Planning Location :160 Tooley Street, Southwark CouncilHours Per Week : 36.00Start Date : Immediate StartStart Time : 09:00End Time : 17:00Salary: £42.27The post is located in the O…

View Details
Posted 2025-09-10

HR Administrator | Hackney Secondary School (ASAP start)

Marchant Recruitment
London

We are working with a vibrant and diverse secondary school in Hackney seeking an organised and proactive HR Administrator. This school is at the heart of the East London community, offering a collab…

View Details
Posted 2026-02-04

Physics Teacher: Independent Mixed Camden School

Marchant Recruitment
London

Are you a highly qualified Physics Teacher dedicated to practical, hands-on science? A leading mixed independent school in Camden is seeking a permanent specialist. This school is renowned for its pr…

View Details
Posted 2025-10-01

Year 3 Teacher | Havering

Marchant Recruitment
Havering, Greater London

• Year 3 Teacher required to join a supportive team • Full-time Year 3 Teacher position available in Havering • Start date January 2026 A well-established independent school in Havering is seeki…

View Details
Posted 2026-01-10

Senior Client Partner, Large Customer Sales - UK (Hiring Immediately)

Reddit
London

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vot…

View Details
Posted 2026-03-27

Burberry Senior Manager Photography Studio

Burberry
London

INTRODUCTION At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our …

View Details
Posted 2026-05-15